Mobile Interactive Group (mig)
LONDON, July 21, 2011 -
Social Participation TV (S P-TV) Will Drive
Interactive Behaviour to Generate $2.9bn Globally
by 2016
www.migcan.com
info.migcan.com/MIGwhitepaper
Mobile and digital technology business Mobile Interactive Group
(MIG) today released a major research white paper on the trends and
opportunities in participation TV (P-TV) services in particular
social channels across global markets.
The research uncovers key technological and behavioural insights
in to the entire P-TV value chain, from the types of devices that
consumers use to interact with TV shows (tablet, internet, mobile,
apps, SMS, fixed line) how they multi-task with them whilst
watching TV and over which payment channels they prefer to purchase
participation services such as voting and competitions.
It also interrogates mash-ups between established social media
channels, in particular Twitter and Facebook, with TV and
interactivity concluding that there is an emerging and potent P-TV
model based on interactivity driven through social media -Social
Participation TV, a new term identified by
MIG.
Key research findings include:
1. Mobile will become the main vehicle
for interaction between viewer and broadcaster
40% of mobile users are most likely
to be multi-tasking using their phone while watching the TV
2.
LONDON, April 5, 2011 - www.newlook.com
www.migcan.com
High street fashion retailer New Look today announces the launch of a
fully transactional mCommerce site.
LONDON and CANNES, France, April 4, 2011 - Mobile Interactive Group (MIG) today announces the integration of its
Interactive Broadcast Platform (IBP) with social platform Facebook, enabling
more than 500 million users* to interact and vote worldwide.
