New Look Launches mCommerce Site

By Mobile Interactive Group mig, PRNE
Monday, April 4, 2011

Utilising the Latest Advances in Mobile Technology to Deliver the Optimum Customer Experience

LONDON, April 5, 2011 -

High street fashion retailer New Look today announces the launch of a
fully transactional mCommerce site. The site has been designed and built by
mobile and digital communications business Mobile Interactive Group (MIG). It
integrates into New Look's back end systems and utilises the latest
developments in mobile technology (Javascript, CSS3 & HTML5) to offer the
ultimate mobile shopping experience.

Key features include fast 'One Click' checkout for registered users;
quicker journey from homepage to products with engaging zoom functionality;
easy to browse products in one, two or three column formats; seamless viewing
with accordion navigation to reduce page refreshes and single consumer
shopping basket between the website and mobile site.

The challenge of most mCommerce sites is to give customers the confidence
to purchase via mobile. The focus of the project was to launch the most
engaging and seamless transactional service of any high street fashion
retailer to date that would encourage New Look's mobile savvy customers to

Dom McBrien, eCommerce Director, New Look says, "At New Look our aim is
to offer customers an outstanding multi-channel experience. To do this we
must offer an easy and convenient shopping experience through a multitude of

Research suggests that in 2012 access to the internet via Smartphone
devices will even supersede the desktop PC, so this is a clear opportunity.
As a result, New Look is launching a market-leading mobile-optimised site.
Crisp and zoomable product imagery, social media integration and an easy 'One
Click' checkout for registered users are just a few of the cutting-edge

By offering a best-in-class user experience suited to the mobile shopper,
we are confident that New Look will be the fashion brand of choice for the
shopper, wherever they are."

Matt Cockett, Commercial Director, Mobile Interactive Group commented,
"We've worked closely with New Look on the design, user experience (UX), the
end-to-end build and integration of the site with a suite of APIs, provided
by New Look's eCommerce software provider ATG, to deliver a future proofed
mCommerce site that is connected to all product and customer account systems.
Like many online retailers, New Look are seeing a daily increase in shoppers
viewing their website via a mobile device, now they're able to give consumers
choice of ordering what they want, how they want and wherever they want."

With a plethora of features, the New Look mCommerce site boasts multiple
calls to action and a prominent 'Search' bar on the homepage to enable users
to get to relevant products quickly and easily. Within the product pages
users can refine category searches without leaving the page and define how
they want to display their product results page. Users will be notified if
that particular product is running low in stock or is out of stock. The site
also offers a seamless user experience across both high end and feature
phones, enabled by MIG's mobile website and application publishing platform.

Registered users benefit from a quick, simple and secure 'One Click'
purchasing process and users are also able to shop anonymously with no
registration required. To make delivery easy, shoppers have the option to
nominate a particular delivery day and time right from their mobile device.

Consumers can also review their account details; track their orders;
check out recently viewed items when returning to the site and post up
seamlessly to Facebook and Twitter.

About New Look

Founded in 1969 New Look has 613 stores in the UK and Eire, a
transactional website and 305 stores in France trading under the name Mim. In
addition, New Look has 27 New Look branded stores in France and Belgium, and
franchise stores in UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.

- New Look are the No.1 retailer in Women's Footwear in the
under 35's age group (24w/e 31st October 2010)

- New Look are the No.1 retailer in dresses (24w/e 31st October

- New Look are No.1 volume retailer for Jeans in the under 25's age
group (24w/e 31st October 2010)

- New Look are the No.2 retailer in Women's Footwear (24 w/e 31st
October 2010

- New Look has a volume share of 5.1% in the women's clothing and
accessories market (24 w/e 31st October 2010)

- New Look has a value share of 5.8% in the women's clothing and
accessories market (24 w/e 31st October 2010)

- 43% of the British female population (aged 12+ years; excluding
Northern Ireland) has purchased an item of Womenswear (includes Women's
Outer/Sports, Nightwear, Underwear, Hosiery, Footwear & Accessories) from
New Look in the past year (52 w/e 31st October). This amounts to 10.5
million individuals

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital
communications business and is the fastest growing privately owned technology
company in the UK and EMEA.

Comprising a unique combination of services, MIG specialist disciplines
include mobile technology and services provision; mobile billing, messaging
and mCommerce; mobile advertising and marketing; multi channel digital
solutions; the design, build and publishing of mobile internet sites and
applications, and user experience design.

All platforms, products and applications are developed in-house and are
MIG's proprietary technology. We currently serve multiple sectors including
Technology Providers, Retail, Mobile Network Operators (MNO), Media,
Broadcaster & Entertainment, Financial Services, Public Sector and Government
Agencies, FMCG, Original Equipment Manufacturers (OEM).

We have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky,
Barclaycard, MoneySupermarket, NHS, COI, Walkers, Tropicana, Nokia,
PlayStation, Samsung and more.

Whether your objectives are to drive customer acquisition, increase brand
awareness, or encourage consumer engagement and participation - MIG can get
involved at variety of levels to achieve the desired results across all
mobile and digital channels. Innovation, technology, creativity and passion
remain core to everything we do and we aim to help our clients understand the
benefits of adopting a fully integrated, cross platform communications

To learn more go to

    For more information and photography please contact:

    Sarahjane Baynes
    New Look

    Tim Banks
    infomob PR

    Emma Potter
    Head of Communications, MIG

For more information and photography please contact: Sarahjane Baynes, New Look, Sarahjane_baynes at, +44(0)203-219-7282; Tim Banks, infomob PR, tim at, +44(0)7771-512-057; Emma Potter, Head of Communications, MIG, emma at, +44(0)7739-902-473

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