Mobile Interactive Group Integrates Interactive Broadcast Platform With Facebook(R)

By Mobile Interactive Group mig, PRNE
Sunday, April 3, 2011

Launching Real-Time Voting and new Production Formats on a Global Scale

LONDON and CANNES, France, April 4, 2011 - Mobile Interactive Group (MIG) today announces the integration of its
Interactive Broadcast Platform (IBP) with social platform Facebook, enabling
more than 500 million users* to interact and vote worldwide.

Having worked with Facebook and various broadcasters over recent months,
MIG has successfully integrated the IBP with Facebook, giving fans of some of
the world's most popular participation TV shows the ability to place
real-time votes, enter polls, and competitions (sweep stakes) using their
Facebook Credits (Facebooks virtual currency).

Rob Weisz, Commercial Director, MIG said, "We launched our Interactive
Broadcast Platform (IBP) this January and the platform has already proven to
be hugely successful for Sky's 'Got to Dance', enabling viewers to
participate and vote via mobile internet and apps. The integration with
Facebook Credits provides a fully compliant and secure way for broadcasters
and production companies to deliver interactivity into a live environment and
to drive viewer engagement via new channels.

"At present we're having strategic discussions with a number of key
international broadcasters and other businesses and expect to make some
significant announcements for prime time shows in the coming months."

How does it work?

It's simple - for example, fans of a participation TV show would access
the show's Facebook Page, here they can purchase votes using Facebook
Credits, view the show contestants and 'vote' for their favourite act to stay
in the show in real-time. The IBP has been designed to integrate into
existing Facebook Pages through a simple SDK. This integration enables a
real-time feed of voting statistics into the broadcaster's production
environment, allowing the broadcaster to count the votes for the show,
ensuring all votes are fully auditable, secure, and compliant and collected
within the voting window.

Having worked in the media industry for some years now, MIG has an in
depth understanding of broadcast requirements. IBP's unique architecture
means the platform has been built to facilitate the largest interactive
formats in the world. The platform is available across a range of smartphone
apps stores; mobile web and traditional web; can accommodate various price
points to suit different broadcaster requirements and is available as a fully
managed service or through an SDK.

Additionally MIG announced an exclusive three year partnership with ITV
continuing their five year relationship and a two year contract renewal with
FIVE in January 2011; has recently published strong financial results for
2010 listing a sustained increase in turnover of 15% from GBP68m in 2009 to
GBP78m in 2010; and in March announced the acquisition of mobile technology,
marketing and services company Golden Bytes International B.V. to fast track
the reach of MIG's services into Europe.

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital
communications business and is the fastest growing privately owned technology
company in the UK and EMEA.

Comprising a unique combination of services, MIG specialist disciplines
include mobile technology and services provision; mobile billing, messaging
and mCommerce; mobile advertising and marketing; multi channel digital
solutions; the design, build and publishing of mobile internet sites and
applications, and user experience design.

All platforms, products and applications are developed in-house and are
MIG's proprietary technology. We currently serve multiple sectors including
Technology Providers, Retail, Mobile Network Operators (MNO), Media,
Broadcaster & Entertainment, Financial Services, Public Sector and Government
Agencies, FMCG, Original Equipment Manufacturers (OEM).

We have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky,
Barclaycard, MoneySupermarket, NHS, COI, Walkers, Tropicana, Nokia, Samsung
and more.

Whether your objectives are to drive customer acquisition, increase brand
awareness, or encourage consumer engagement and participation - MIG can get
involved at variety of levels to achieve the desired results across all
mobile and digital channels. Innovation, technology, creativity and passion
remain core to everything we do and we aim to help our clients understand the
benefits of adopting a fully integrated, cross platform communications

To learn more go to

Facebook(R) is a registered trademark of Facebook Inc.

* Facebook statistics are updated frequently. The latest can be found

    For more information please contact:

    Tim Banks
    infomob PR

    Emma Potter
    Head of Communications, MIG

For more information please contact: Tim Banks, infomob PR, tim at , +44(0)7771-512-057. Emma Potter, Head of Communications, MIG, emma at , +44(0)7739-902-473.

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