Mobile Interactive Group (mig)
LONDON, July 21, 2011 - Social Participation TV (S P-TV) Will Drive Interactive Behaviour to Generate $2.9bn Globally by 2016 www.migcan.com info.migcan.com/MIGwhitepaper Mobile and digital technology business Mobile Interactive Group (MIG) today released a major research white paper on the trends and opportunities in participation TV (P-TV) services in particular social channels across global markets. The research uncovers key technological and behavioural insights in to the entire P-TV value chain, from the types of devices that consumers use to interact with TV shows (tablet, internet, mobile, apps, SMS, fixed line) how they multi-task with them whilst watching TV and over which payment channels they prefer to purchase participation services such as voting and competitions. It also interrogates mash-ups between established social media channels, in particular Twitter and Facebook, with TV and interactivity concluding that there is an emerging and potent P-TV model based on interactivity driven through social media -Social Participation TV, a new term identified by MIG. Key research findings include: 1. Mobile will become the main vehicle for interaction between viewer and broadcaster 40% of mobile users are most likely to be multi-tasking using their phone while watching the TV 2.
LONDON, April 5, 2011 - www.newlook.com www.migcan.com High street fashion retailer New Look today announces the launch of a fully transactional mCommerce site.
LONDON and CANNES, France, April 4, 2011 - Mobile Interactive Group (MIG) today announces the integration of its Interactive Broadcast Platform (IBP) with social platform Facebook, enabling more than 500 million users* to interact and vote worldwide.