Paris And Cairo

Alcatel-Lucent Optism(TM) Brings Service Providers and Leading Consumer Brands Together for Personalized Mobile Marketing

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PARIS and CAIRO, December 2, 2010 - Mobinil mobile phone subscribers in Egypt now have access to interactive advertising tailored to their personal interests through a strategic partnership between Alcatel-Lucent (Euronext Paris and NYSE: ALU) and Mobinil (EMOB.CA), Egypt's leading mobile operator.

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