Silverpop

LONDON, August 26, 2010 - With travellers researching trips and fares more carefully than ever, travel providers must maintain a constant and highly relevant dialogue with potential customers in order to influence purchasing decisions and increase customer loyalty within this highly competitive space.

LONDON, May 27, 2010 - With almost half of U.K.

ATLANTA - - Segmented lead-nurturing program affords prospect engagement that generates results The Sant Corporation, the leading provider of software for sales proposal, RFP and document automation, has discovered that sophisticated marketing automation makes it easier for B2B marketers to send finely segmented messaging to customers and prospects, thereby getting its message in front of appropriate prospects at the appropriate time.