TAG HEUER SA

BASEL, Switzerland, March 19, 2010 - TAG Heuer today kicked off a celebration if its 150th anniversary at an invitation-only event for more than 600 guests, honoring actor and climate change activist Leonardo DiCaprio for his dedication to saving the environment.

PARIS - Inspired by the mythic Lamborghini Murcielago, TAG Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini phone (meridiist.tagheuer.com).

LA CHAUX-DE-FONDS, Switzerland - Legendary Swiss watchmaker, TAG Heuer (www.tagheuer.com), has always kept up with the times and embraced the latest technological advances in order to maintain their "avant-garde" status.

PARIS - The viral marketing campaign developed for Meridiist, TAG Heuer's luxury telephone, is a true revolution in quality.