The First Club

LONDON, January 10, 2011 - With over half the UK adult population belonging to at least one loyalty program, how can brands differentiate their programs while providing exciting, relevant and usable rewards? the first club(TM) has just expanded its digital rewards platform to help airline, hotel and retail loyalty programs do just that, by adding eBooks (www.thefirstclub.com/us) and audio books (www.thefirstclub.com/en/abooks) to its digital rewards catalog.