Washington And Detroit

Chevrolet is the first automaker to launch a multiscreen ad campaign that allows consumers to 'kick the tires' virtually using Kinect for Xbox 360.

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PARIS, REDMOND, Washington and DETROIT, June 22, 2010 - Chevrolet and Microsoft Advertising demonstrated at the 2010 Cannes Lions International Advertising Festival today an example of the first multiscreen advertising campaign that incorporates Kinect for Xbox 360 as a way to promote the Chevrolet Volt electric car launch later this year.

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