Zurich And Sao Paulo

HANOVER, Germany, ZURICH and SAO PAULO, Brazil, February 24, 2010 - - Tire Manufacturer Holds to Long-Range Marketing Strategy for Passenger and Light Truck Tires - Positioning of Premium Continental Brand to be Further Strengthened - Tickets and Hospitality Remain key Cornerstones of Activation - Sponsoring of Major League Soccer Opens up Chances in North America Continental AG is steadfastly holding to its successful long-range marketing strategy for its premium Continental tire brand and extending its sponsoring of world soccer events in the tire product category through the 2014 FIFA World Cup(TM) in Brazil.