Taj Hotels Resorts and Palaces Unveils a Stunning New WebsiteBy Taj Hotels Resorts And Palaces, PRNE
Thursday, June 2, 2011
MUMBAI, India, June 3, 2011 -
Taj Hotels Resorts & Palaces has launched their new Corporate
and Luxury website, www.tajhotels.com . The website sports a
sophisticated and rich new design befitting the brand and meets the objective
of offering a far more experiential approach to its customers.
The Corporate website reflects the new brand architecture
showcasing the 3 brands, Taj, Vivanta by Taj and The Gateway Hotel. Further,
the Luxury website positions the 25 properties into 5 distinct clusters,
namely Grand Palaces & Iconic Hotels, City Hotels, Taj Safaris, Luxury
Residences and Taj Exotica Resort & Spa.
The website has been designed by Razorfish, one of the world's
largest interactive agencies which has won several creative awards
consistently year on year including Webbys, OMMAs, Mobi Awards and more.
Razorfish helps companies build great brands on the digital space by creating
engaging and compelling experiences with consumers.
Ajoy Misra, Senior Vice President, Sales and Marketing says
"The design is a result of extensive consumer research, is deep rooted in
digital technology and creativity to create customer experiences that are
dynamic, elegant and interesting."
Prakash Shukla, Senior Vice President Technology & Chief
Information Officer says," In our constant endeavor to provide alternate
channels and increased access to our customers, we have designed a website
which is easy to navigate, visually stimulating and has an efficient
mechanism to facilitate bookings. The effort to bring more innovation in the
mobile and web space will continue"
The user journey is both simple and informative and has been
developed with the intent of building trust with first time visitors through
exposure to the roots and heritage of the Tajo. Visitor engagement is
improvised through new and richer functionality, tools and content. The
revamped e-commerce segment of the website has deployed a customized engine
to facilitate ease of navigation and bookings. Evocative imagery supported by
engaging content that provides in-depth information on our unique
experiences, services and various offers makes this website truly world class
and establishes the Taj brand as luxurious, unique and precious.
About Taj Hotels Resorts and Palaces
Established in 1903, Taj Hotels Resorts and Palaces is one of
Asia's largest and finest group of hotels, comprising 92 hotels in 53
locations across India with an additional 16 international hotels in the
Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the
Middle East. From world-renowned landmarks to modern business hotels, idyllic
beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled
fusion of warm Indian hospitality, world-class service and modern luxury. The
Taj, a symbol of Indian hospitality, has recently completed the centenary of
its landmark hotel, The Taj Mahal Palace, Mumbai. Taj Hotels Resorts and
Palaces is part of the Tata Group, India's premier business house.
UK : Mary-Clare Gribbon, +44(0)207-259-1130, email@example.com
US : Holly Brown, +1-808-949-4131, Email: firstname.lastname@example.org
GERMANY : Miriam Brakel, Tel. +49-611-9-86-96-23 /
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