The Debating is Over and the Votes Have Been Cast… CEW (UK) Announce the 2010 Beauty Awards Winners

LONDON, April 21, 2010 - Over 600 UK beauty industry insiders have spoken, and CEW (UK)
are thrilled to announce the 27 deserving winners of the industry's most
prestigious Awards, the 2010 Beauty Oscars. Recognising the ultimate in
product innovation and excellence, the annual CEW (UK) Beauty Awards reveal
the must-have beauty buys for the year ahead.

The winning products can be viewed and purchased* online
through a dedicated CEW (UK) Beauty Insiders Shop at
www.boots.com/beautyawards. Highlights from the 2010 CEW (UK) Beauty
Awards, and the full list of winners, are detailed below:

    - New philanthropic stand alone beauty and lifestyle brand,
      all for eve, is the rising star of the Awards. The brand, who's
      intention is to raise funds and awareness for gynaecological cancer
      research by donating all net profits from sales to The Eve Appeal, took
      home the Beauty Oscar in four categories. A brand to watch in 2010, all
      for eve enjoyed success in both Mass and Prestige categories, winning
      Best New Bath & Body Product - Mass, Best New Make-Up - Mass, Best New
      Brand - Mass and Best New Hand & Nail Care Product.

    - Ageless favourite and new brand entry for 2010, Liz Earle
      won a hat trick of awards in the Prestige category, taking home Best
      New Bath and Body Product, Best Classic Beauty Product and Best New
      Everyday Skincare Product for her Naturally Active Skincare range.

    - Designer fragrances dominated the Prestige category with
      Marc Jacobs LOLA securing Best New

Women's Fragrance and Gucci by Gucci pour Homme winning Best
New Men's Fragrance. Crabtree & Evelyn India Hicks Island Night stole the
Celebrity Fragrance Oscar from last year's winner Kate Moss, winning Best New
Women's Celebrity Fragrance - Prestige.

    - For the second year running Clinique Skin Supplies for Men
      Age Defense for Eyes won the award for Best New Men's Grooming Product
      - Prestige, whilst A'kin pureMAN Calming After Shave Balm took the
      Oscar for Best New Men's Grooming Product - Mass.

    - Also shining through in the make-up categories, designer
      Dior's Diorskin Nude Natural Glow Hydrating Make-up took home Best New
      Make-Up Product - Prestige, whilst Dolce & Gabbana The Make-Up took the
      title of Best New Brand - Prestige.

    - The prestigious, hotly contested Best British Brand Beauty
      Award was picked up by luxury British spa and skincare brand, Elemis.
      Elemis' successful combination of natural active ingredients with
      cutting-edge technology has enabled the brand to produce influential
      anti-ageing products and professional spa-therapies, continuing to fly
      the flag for British beauty brands.

The CEW (UK) 2010 Beauty Awards Winners were presented with
CEW (UK)'s exquisite Lalique 'Beauty Oscar' at a dazzling Awards Ceremony
held today at the InterContinental London Park Lane. A total of 304 products
in 26 categories competed for the awards this year, an increase on 2009's
entrants. All 27 winners were voted for by over 600 CEW (UK) members.

The winning products will be supported by counter and window
promotions with the CEW (UK) Beauty Awards retail partner Harrods from 25th
April with its 'Beauty Oscar Day' taking place on the 7th May. QVC, the
Official Broadcast Retailer of the CEW (UK) Beauty Awards will run a special
2-hour evening programme on 26th April featuring the winning and finalist
products that are sold on QVC.

*Subject to availability

    CEW (UK) 2010 BEAUTY AWARDS - WINNERS

    Mass Categories:

    1) Best New Bath & Body Product
    All for Eve Body Butter

    2) Best New Haircare/Styling/Colouring Product
    Batiste Coloured Dry Shampoo

    3) Best New Everyday Skincare Product
    Palmer's Cocoa Butter Formula Skin Therapy Oil Steamcream

    4) Best New Skincare Treatment Product
    GoodSkin Labs Lumecin Overnight Brightening Gluco -Protein Treatment

    5) Best New Self Tan or Sun Care Product
    St Tropez Wash Off Instant Glow Body Lotion

    6) Best New Make-up Product
    All for Eve Lipstick

    7) Best Classic Beauty Product
    Aussie 3 Minute Miracle Reconstructor

     Best New Men's Grooming Product
    A'kin pureMAN Calming After Shave Balm

    9) Best New Brand
    All for Eve

    Prestige Categories:

    10) Best New Bath and Body Product
    Liz Earle Naturally Active Skincare Superskin Body Cream

    11) Best New Haircare/Styling Product
    Ojon Restorative Hair Treatment

    12) Best New Everyday Skincare Product
    Liz Earle Naturally Active Skincare Superskin Moisturiser

    13) Best New Skincare Treatment Product
    Estée Lauder Advanced Night Repair Synchronized Recovery Complex

    14) Best New Certified Organic Skincare Product
    Balance Me Super Moisturising Hand Cream

    15) Best New Self Tan or Sun Care Product
    St Tropez Everyday Mousse

    16) Best New Make-up Product
    Diorskin Nude Natural Glow Hydrating Make-up

    17) Best Classic Beauty Product
    Liz Earle Naturally Active Skincare Cleanse & Polish Hot Cloth Cleanser

    18) Best New Women's Celebrity Fragrance
    Crabtree & Evelyn India Hicks Island Night

    19) Best New Women's Fragrance
    Marc Jacobs LOLA

    20) Best New Men's Fragrance
    Gucci by Gucci pour Homme

    21) Best New Men's Grooming Product
    Clinique Skin Supplies for Men Age Defense for Eyes

    22) Best New Brand
    Dolce & Gabbana the make up

    Mass or Prestige Categories:

    23) Best New Hand and Nail Care Product
    All for Eve Hand Cream

    24) Best New Salon Professional Haircare Product
    Kérastase Sublimateur Jour

    25) Best British Brand
    Elemis

    26) Best Iconic Beauty Product
    Clarins Beauty Flash Balm

CEW (UK)

Founded in America in 1954, France in 1986 and the UK in 1992,
CEW, a trade organisation with a charitable arm, has pursued a mission of
nurturing and recognising top executive talent.

The 700 strong membership of CEW (UK) includes executive women
in the cosmetic, fragrance and hairdressing industries and related fields
such as advertising, public relations, product development, marketing, media,
finance, sales, retail, management and design and packaging.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For more information on CEW (UK) please visit the website at
www.cewuk.co.uk.

For further press information please contact Mary or Sara at Neville
McCarthy Associates:

Tel: +44(0)207-940-2900 Email: mary@nevillemccarthy.com /
sara@nevillemccarthy.com

For further press information please contact Mary or Sara at Neville McCarthy Associates: Tel: +44(0)207-940-2900 Email: mary at nevillemccarthy.com / sara at nevillemccarthy.com