The New Waldorf Astoria Hotel Opens at London Syon Park

LONDON, March 11, 2011 - Spring has finally arrived in London and with it comes the
capital's newest luxury hotel, London Syon Park, A Waldorf Astoria Hotel in
West London. Today, the hotel was opened by Chris Nassetta, (President and
CEO of Hilton Worldwide), Simon Vincent, (Area President, Europe), Andreas
Panayiotou, (hotel owner and CEO, The Ability Group) and Patrick Fitzgibbon,
(Senior Vice President, Development Europe, Middle East and Africa).

London Syon Park is a smart, stylish new-build property with
137 guest rooms, bringing together a modern luxury hotel experience and the
heritage of the Grade I listed Syon House estate, where it is situated. Set
in 200 acres of beautiful parkland (owned by the Duchy of Northumberland for
the past 400 years and to this day) just seven miles from Hyde Park Corner
and seven miles from Heathrow Terminal 5, London Syon Park provides a
tranquil country retreat on the outskirts of London town.

London Syon Park, A Waldorf Astoria Hotel will join more than
20 landmark destinations around the globe, each with its own story and
identity and each inspired by the level of service that defined the legendary
Waldorf-Astoria New York. Further additions will appear in Berlin later this
year and Jerusalem in 2012.

WALDORF ASTORIA is Hilton Worldwide's luxury brand of landmark
hotels, with each one as singular and timeless as the brand's namesake, The
Waldorf Astoria Hotel in New York. From classic elegance to modern grandeur,
Waldorf Astoria Hotels & Resorts each represent worldly sophistication and
unparalleled guest service. From sumptuous spas and culinary excellence to
world-class golf, each hotel & resort offers the exquisite accommodations and
signature accoutrements that define refinement and sophistication. Discover
Waldorf Astoria by visiting www.waldorfastoria.com/.

For further information on London Syon Park, A Waldorf Astoria
Hotel, Middlesex, TW7 6AZ visit: www.londonsyonpark.com or
www.waldorfastoria.com or call +44(0)207-870-7777 for reservations.

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    CONTACTS
    Nina Plowman and Dominic McCarthy
    +44(0)20-7940-2900
    londonsyonpark@nevillemccarthy.com

CONTACTS: Nina Plowman and Dominic McCarthy, +44(0)20-7940-2900, +44(0)7949-254-762, +44(0)7515-922-948, londonsyonpark at nevillemccarthy.com