Tradeclips launches to solve digital content headache for businesses

London, 19 October 2009 – Tradeclips, the world’s first full-service video, audio, text and picture media sharing site for the communications industries, has been launched. Developed by the owners of Newslink, Tradeclips offers the media and digital content community a simple, secure and cost effective way to store, manage, publish and syndicate all types of digital media files - at a fraction of the cost of traditional providers.

The service will officially be launched at an exclusive party at the newly re-furbished London Aquarium on 19th November 2009. To enquire about invitations, register here www.tradeclips.com/launch

The launch of Tradeclips responds directly to the rapid growth of digital media content in the enterprise space. For a range of agencies, from online news to digital, photo, video and PR, the need to manage digital assets, both picture and video, has become a costly and logistical headache. Gartner’s 2008 survey stated that only about half of enterprises have digital asset management (DAM) products currently in place and that about 25% intended, at the time, to add it in the near term (before the end of 2009)*.

Tradeclips is a natural extension to the Newslink service which for more than 20 years has delivered written content directly and securely to the desktops of the national news media outlets.

Tradeclips features include:
- Fast, secure upload of all digital media files, including video, audio, text, photo and support for all Microsoft Office documents
- Constant communications stream into news decision makers via Tradeclips’ own media relationships; an established database of every major UK news outlet
- Monthly hosting payment with no upload or download charges – providing potentially huge cost savings to users
- Distribution of multiple media files via Tradeclips’ unique ‘Packages’ service, which enables users to link related media files for ease of viewing by recipients
- Syndication of material to existing and new contacts at the click of a button

Tradeclips’ CEO, James Powell-Tuck said: “Whether you consume or create digital content, the explosion in images and video cannot have gone unnoticed in recent years. The rich experience of online news which uses video, images and text is now common, but managing this content is increasingly causing businesses logistical and financial headaches.”

Adding: “If you create digital content, Tradeclips is an excellent store-front which can help you monetise your asset with a ready-made national media audience. If you use digital images and video, Tradeclips will quickly become the one stop shop to source high-quality digital media content.”

Ends

For more information about Tradeclips, or if you would like to attend the launch party, please register here: www.tradeclips.com/launch

Hayley Buery, Switch Communications, hayley@switchcoms.com tel: 07545 178 006

About Tradeclips
Tradeclips has been developed by a team of media messaging professionals which includes working journalists, photographers and PR professionals. They are part of the media community and understand the specific needs of those working in it, and that is why Tradeclips has been designed - to make media professionals’ lives easier.

It is the first truly dedicated online service offering those working in newspaper publishing, broadcasting, public relations and marketing a simple, secure and cost-effective way to take in, manage, store and syndicate multimedia files between colleagues, clients and other Tradeclips subscribers.

Tradeclips is part of the Wirefast group of companies, which includes Newslink, the industry-standard news and picture wire service that has built up a reputation for secure, guaranteed delivery to the UK and Irish news industry over the last 20 plus years. It has already been endorsed by the Public Relations Consultants Association (PRCA) and welcomed by publishers and broadcasters as the best way of bringing multimedia content from the media and PR industries to the attention of news decision makers.

The service is committed to bringing the same high levels of credibility, service and security to delivering new media content to the ever-changing needs of the media world – a commitment rooted in the desire to become the industry standard in digital media storage, management, publication and syndication – where the media comes for media.

About Newslink
For over 20 years, the news publishers and broadcasters have relied on Newslink for the collection of content from independent news agencies, freelance journalists and official sources. During this period, both the industry and technology have changed considerably. However the basic requirements of publishers have remained the same: that material is received by Editorial as fast as possible, in the format an editor needs, and if something goes wrong, there’s always somebody to call.

Distributed on behalf of Tradeclips by NeonDrum (https://www.neondrum.com)
Nicky Denovan
Tel: +44 7747 017654
nicky[at]neondrum[dot]com