UK E-tailers Struggle to Convert Web Hits Into Sales

Only 7% of Online Shoppers Visiting a Site Complete a Purchase, States Sage Pay's E-business Benchmark Report.

LONDON, June 15, 2010 - Today Sage Pay, the UK's fastest growing payment provider (PSP) launches
it's E-Business Benchmark Report, — a study representing the views and
opinions of over 2,000 online businesses currently operating in the UK.

Split into four categories - marketing, influencing a purchase, making it
easy for people to pay, and security and fraud- the report combines
statistics and case studies from real businesses including Graze.com and
Hawes and Curtis.

"As the ecommerce market matures, e-businesses need to do more to make
the most of their potential" comments Simon Black, Managing director at Sage
Pay. "The stats show that merchants are pretty good at getting shoppers to
their site but at the crucial point they are letting customers slip away. Our
report identifies what successful businesses are doing to get customers
buying and provides those doing business on the net with an opportunity to
benchmark their e-business."

As well as useful tips and advice for online businesses of all sizes,
other key findings in the report include -

    - Providing on-site reassurance such as a security policy and money back
      guarantee helps with checkout success

    - E-businesses with fewer checkout pages convert more sales

    - Social media drives loyalty and helps to convert sales

    - Successful e-businesses customise their payment pages (97%)

Of particular interest to banks and industry bodies will be the findings
associated with 3D Secure and card data security. Although around 65% of
e-businesses agree that Payment Card Industry Data Security Standards (PCI
DSS) is important, a third of respondents collecting, storing or transferring
card data don't know whether they are compliant or not. These results
correlate with earlier studies conducted by Sage Pay and show that
e-businesses are still struggling to understand regulations.

To download a complimentary copy of The E-Business Benchmark Report,
visit - www.benchmarkyourebusiness.com.

Notes to editor:

About The E-Business Benchmark Report

In March 2010, Sage Pay carried out a survey among its UK customers, as
well as non-customers, with the aim of benchmarking what factors were
contributing to above average performance in ecommerce terms. The results of
the survey have been incorporated into The E-Business Benchmark Report. To
download a complimentary copy of the findings, please visit -
www.benchmarkyourebusiness.com

About Sage Pay

Sage Pay is a division of FTSE 100 business software company Sage. It is
the UK's fastest growing independent payment service provider (PSP) and is
one of the most trusted e-commerce brands. Sage Pay processes millions of
secure payments for its 30,000 customers each year and makes the process of
accepting payments simpler, faster, safer and more profitable for businesses
of all sizes.

For more information, please visit www.sagepay.com

For more information, please contact: Amy Monro, Email: amy.monro at sagepay.com, Tel: +44(0)7595-607-556; Adam Barber, Email: adam at hellochalk.com, Tel: +44(0)20-7440-9830