Value Retail Announces the Launch of the Official Chic Outlet Shopping(R) Apps for iPhone, iPod Touch and iPad

LONDON, March 17, 2011 - Value Retail, operator of the Chic Outlet Shopping(R) Villages, has
announced the launch of two official Chic Outlet Shopping(R) apps for
iPhone, iPod touch and for the iPad, which will enable users to discover
Europe's leading luxury outlet destinations through an easy-to-navigate,
interactive digital experience.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/valueretail/48888/

The Collection of Chic Outlet Shopping(R) Villages are the latest word in
smart shopping and welcome 26 million visitors to the nine luxury outlet
destinations per year. The Collection is home to 900 luxury outlet boutiques
of renowned international and niche European brands offering reductions of up
to 60% on the recommended retail price, all year round, in addition to the
tax free savings (up to 15%) available to non-EU residents. Coveted names
include Agent Provocateur, Anya Hindmarch, Belstaff, Bimba & Lola, Calvin
Klein, Desigual, Diane von Furstenberg, Missoni, Mulberry, Matthew
Williamson, Smythson, Tumi, Temperley London and Vivienne Westwood, with some
50 brands currently selecting the Collection as home to their only outlet
boutique worldwide.

Through the development of the new apps, the world of Chic Outlet
Shopping(R) is put directly into the hands of consumers via an informative
and user-friendly app experience with exclusive content and innovative
features which include:

- Plan Your Visit to any one of the nine Chic Outlet
Shopping(R) Villages from any location - worldwide.

- The online booking service for the Shopping Express coach service
operating from the local city centre with direct transfer to each
Village.

- Access to comprehensive interactive maps of each of the nine Chic
Outlet Shopping(R) Villages: simply touch, pan and zoom maps to view the
Villages in detail.

- Search facility and filters in the Brand Directory to locate any
of the 900 luxury outlet boutiques by name or by category.

- Exclusive content developed by Chic Outlet Shopping(R) including
video highlights on Chic TV and Editor's Corner featuring celebrity
interviews and insider shopping tips.

- A facility to purchase Village Gift Cards, welcomed at all of the
nine Chic Outlet Shopping(R) Villages.

The applications are compatible with iPhone, iPod Touch and iPad and are
free to download from iTunes and Apple's App Store
itunes.apple.com/gb/app/chic-outlet-shopping-for-ipad/id418327868?mt=8

www.ChicOutletShopping.com

Chic Outlet Shopping(R) is a registered trademark of Value Retail PLC.
The nine Villages are members of the Chic Outlet Shopping(R) Collection by
Value Retail, the only company to specialise exclusively in the development
of luxury outlet Villages across Europe.

For further information, please contact pressoffice at chicoutletshopping.com