Publicis Worldwide and Contagious Join Forces for Contagious Conversation at Dubai Lynx Festival 2011

By Publicis Worldwide, PRNE
Wednesday, March 16, 2011

Tuesday 29 March 16.30-17.05

PARIS, March 17, 2011 - Richard Pinder, Chief Operating Officer, Publicis Worldwide, and Paul
, Editorial Director, Co-Founder Contagious Communications,
follow their successful 2010 Cannes Festival seminar with a new debate on the
business effectiveness of contagious conversation at the 2011 Dubai Lynx

Comments Richard Pinder, COO, Publicis Worldwide, "Conversation is the
most powerful force in marketing today. We'll be looking at the business
strategies, PR ideas and marketing innovations that create truly contemporary
brand successes - from the Goliaths undergoing total reinvention to the
Davids punching way above their weight."

Identifying some of the key trends forecast for 2011, Richard and Paul
explore the business impact that contagious advertising ideas can have when
they move beyond mere buzz and really change the conversation in a category.

Adds Paul Kemp-Robertson, "One of the key trends that Contagious has
identified is the move towards 'Projects, Not Campaigns.' Modern consumers
are more interested in a two-way relationship with the brands they trust,
which means that the age of the hermetically sealed ad campaign is starting
to fade. In our Dubai Lynx seminar, we'll examine some of the best global
examples of brands that have invested in long-term projects that are shaped
by the audience."

The Lynx Awards, now in its fifth year, honours creative excellence in
advertising across the Middle East and Africa.

For further information visit:

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About Publicis Worldwide

Publicis Worldwide ranks among the largest global marketing
communications companies. The network spans 82 countries with approximately
9,000 employees. Its total offering includes advertising; interactive and
digital marketing; CRM and direct marketing. Publicis' blue-chip client
portfolio includes some of the world's best known companies: Airbus,
Coca-Cola, HP, LG, L'Oréal, Luxottica, Nestlé, Orange, P&G, PayPal, Renault,
Siemens, Pernod-Ricard, Sanofi-Aventis, UBS, Teléfonica, Zurich. Publicis
Worldwide is part of Publicis Groupe (Euronext Paris: FR0000130577) the
world's third largest communications group, the world's second largest media
counsel and buying group, and a global leader in digital and healthcare
communications. With around the world activities spanning more than 104
countries on five continents, the Groupe employs as many as 44,000

About Richard Pinder

Richard Pinder leads global advertising network Publicis Worldwide and
sits on Publicis Groupe's P12 management board. For 25 years, he has built
brands and businesses working extensively in Europe and Asia. Richard has
focused Publicis Worldwide on Creating Contagious Ideas that Change the
Conversation, investing heavily in digital and creative performance. For more
information: Richard Pinder release source ( For more news: Publicis UK
( and Publicis Worldwide (

Contact:, +44(0)20-7830-3405

Contact: tonya.hodgson at, +44(0)20-7830-3405

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