ASOS to Launch Australian Website, With Free Shipping

LONDON, September 15, 2011 -

Today, ASOS, Britain’s largest online fashion retailer have launched ASOS.com/au, the company’s Australian standalone website. Aimed at fashion forward 16-34 year olds globally, ASOS attracts over 13 million unique visitors a month and as of 30 June 2011 had 5.8 million registered customers from the 160 countries the e-tailer ships to.  The Australian website will offer customers a customised experience with pricing in Australian dollars, bespoke editorial content, free shipping and local returns. Australian customers will also benefit from culturally relevant marketing including newsletters, site banners and a tailored social media campaign; the company currently has over 1,000,000 fans on Facebook and is actively engaged with its 200,000 followers on Twitter.  For more information, please visit www.asos.com.

The company recently launched standalone websites in France, Germany and the US to much success with international growth up 167% on the previous year.  The international business now makes up over half of the company’s turnover.  ”We knew early on the enormity of the growth opportunity abroad and that our customers wanted their own ASOS experience.” says Nick Robertson, the 43-year-old founder and CEO of ASOS who established the company 11 years ago with three employees.  ASOS now employs over 1500 employees and posted sales of 325 million pounds (AU$507 million dollars at current exchange) last year, which ended in April of 2011.  ”We’re more than just an online shop.  Our aim is to be an online destination for all things fashion.”

ASOS, the online fashion and beauty giant takes pride in being the world’s biggest wardrobe and hopes to offer its Australian customers something bricks and mortar retailers can’t; unrivalled breadth of choice.  With an unparalleled product offer, ASOS offers customers over 50,000 branded and private label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.   From its fashion-forward and affordable private label ASOS, which accounts for over 50% of the company’s profits to popular brands like Diesel, American Apparel and Sass & Bide, the business is at the forefront of the online apparel industry (currently ranked 7^th in the world - Comscore) and has its sights on China for next year.

ABOUT ASOS

Established in June 2000, ASOS.com is the UK’s largest independent online fashion and beauty retailer, offering over 50,000 branded and own label product lines across womenswear - including dresses, shoes, jewellery and beauty - and menswear, including jeans, shoes and shirts. 1,500 - 2,000 new product lines are being introduced each week. Aimed primarily at fashion forward 16 - 34 year olds, ASOS.com attracts over 13 million unique visitors a month and as of 30^th June 2011 had 5.8 million registered users and 3.5 million active customers.  ASOS recently launched standalone websites in the US, France and Germany and delivers to 160 countries.

Editor Notes:  Service, Delivery, CRM,

For further information, please contact: Justin Padgett, ASOS: justinp@asos.com; Holly Garber, Golightly PR: holly@golightlypr.com.au

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