Astley Clarke Launch ‘Create Your Own’ Bespoke Ring Stacking Technology

LONDON, September 28, 2011 -

- With Photo

Today AstleyClarke.com announce the launch of their ‘Create Your Own: Stacking Rings’ bespoke ring stacker for the Astley Clarke Colour Collection.  www.astleyclarke.com/uk/rings/create-your-own-stacking-rings

“Our Astley Clarke Colour rings have been a runaway success; a bespoke colour library designed to ensure our customers can constantly update, mix and match their jewellery wardrobe.  Our new ring stacker will make the process all the more easy - allowing shoppers to effectively try before they buy and then share their favourite combinations with their friends.”    - Bec Astley Clarke, Founder and MD

The ‘Create Your Own: Stacking Rings’ bespoke ring stacker will launch with over 3.5 million combinations, in 40 colours and over 70 styles.  Featuring a drag and drop interface.  Premiering in the Astley Clarke Colour collection, this innovative technology will eventually be rolled out across other fine and contemporary jewellery collections.

Combinations can be saved and shared with your friends via email and social networks. Win your favourite Stacking Rings: to celebrate the launch of ‘Create Your Own’ we are offering TWO lucky people the chance to win* your very own Astley Clarke Colour stacking rings.  Astley Clarke will choose the winning designs.  To enter the competition, create your stack and simply share with your friends on Facebook and/or Twitter.

Each and every piece in the Astley Clarke Colour Collection is intricately designed to be mixed and matched and worn together in a multitude of mouth-watering shades and textures - making it the perfect partner to our new bespoke ring stacker.  This is all about experimentation; update your existing ring collection season by season and create a look that is completely unique - see what works for you.

Astley Clarke will be adding to the ‘Create Your Own’ model across the board, with the goal of making the customer experience all the more creative.

Editor’s Notes:

Bec Astley Clarke brought to life her passion for fine jewellery in 2006 when she founded Astley Clarke. As a talented internet entrepreneur, Bec was fuelled by her belief that there was a lack of imaginatively designed, fine jewellery available online for the new generation of luxury customer. Readdressing this imbalance, Astley Clarke’s vision is to celebrate design and craftsmanship in fine jewellery and to reinstate the coloured gemstone as the hero of every stylish woman’s wardrobe - whatever the occasion. All of course, online. Astley Clarke designs its own exquisite jewellery collections in addition to housing the very best edit of international jewellery designers.

We have a keen VIP following amongst women at the very top of their professional careers in politics, culture or academia. Our celebrity following includes amongst others: January Jones, Nicole Kidman, Claudia Schiffer, Elle Macpherson, Amanda Seyfried, and Olivia Palmero.

ASTLEY CLARKE SHOWROOM NOW OPEN ON SATURDAYS: 11AM - 5PM

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For more information or high resolution images please contact PR & Events Manager, Lucy Paton: Lucy@AstleyClarke.com or +44(0)207-706-0060

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