Barclays Corporate Launches Campaign to Increase Understanding of Financial Services

LONDON, July 29, 2010 - Barclays Corporate has launched a new campaign to generate a deeper
understanding of the financial products and services available for the UK's
mid to large corporates, thereby improving access to a wide range of funding
options for UK businesses.

The 'Putting the financial world IN PERSPECTIVE' campaign combines
face-to-face and virtual events, an email newsletter and an interactive
website (www.barclayscorporate.com/inperspective/) offering expert
articles, targeted videos and market data, and covers a broad range of themes
from global trade issues to specific finance solutions.

In Perspective builds on the success of last year's award-winning*
Turning the Corner programme, which was designed to support clients through
the recession with practical financing guides and expert opinion from a broad
spectrum of business disciplines. With the launch of the Barclays Corporate
brand earlier this year, In Perspective builds on the advisory side of last
year's initiative, but refocuses on mid to large corporates and the more
sophisticated funding products these companies require.

Richard French, Global Marketing Director, Barclays Corporate, said:

"In Perspective is a campaign which recognises that business, banking and
the world of finance is still changing rapidly, and CFO and FDs need to
understand how these changes will impact their own operations. This
initiative will also underline the benefits of a strong and sophisticated
financial services sector for the wider economy."

As a prelude to the launch of the campaign, Barclays Corporate has been
holding several key events including a post-Election breakfast with speakers
such as CBI director-general Richard Lambert, as well as beginning a series
of regional events exploring the prospects for the UK's main centres
(www.barclayscorporate.com/inperspective/business-opportunities-and-ev
ents/)

About Barclays Corporate

With a clear focus on client relationships, Barclays Corporate provides
integrated banking solutions to businesses with an annual turnover of more
than GBP5 million or its currency equivalent. We serve our clients via a
global network of relationship, industry sector and product specialist
managers, who provide tailored solutions to meet their needs. These include
lending, risk management, trade, cash and liquidity management, and
specialist asset and sales financing. Additionally, clients are offered
access to the products and expertise of other businesses in the Group,
particularly the investment banking solutions of Barclays Capital and the
private wealth management expertise of Barclays Wealth.

Barclays Corporate employs over 10,000 people globally. For more
information please see www.barclayscorporate.com.

About Barclays

Barclays is a major global financial services provider engaged in retail
banking, credit cards, corporate and investment banking and wealth management
with an extensive international presence in Europe, the Americas, Africa and
Asia. With over 300 years of history and expertise in banking, Barclays
operates in over 50 countries and employs over 144,000 people. Barclays
moves, lends, invests and protects money for 48 million customers and clients
worldwide.

For further information about Barclays, please visit our website
www.barclays.com.

Notes to Editors:

* Turning the Corner won 'Best Customer Relationship Initiative'
- B2B Marketing Awards, and was short-listed for Marketing Week and Marketing
Society Awards.

    For more information please contact:

    John McGuinness, Media Relations
    +44(0)207-1166058, john.mcguinness@barclays.com

For more information please contact: John McGuinness, Media Relations, +44(0)207-1166058, john.mcguinness at barclays.com