Blackberry Pearl 3G in White Only at Phones 4u

LONDON, July 16, 2010 - Leading high street mobile retailer Phones 4u today announced that the
BlackBerry(R) Pearl(TM) 3G in white (
www.phones4u.co.uk/shop/shop_contract_details.asp?ItemKey=406091) will
be available from July 17th nationwide and will be free for customers on
selected monthly tariffs only at Phones 4u.

The stylishly designed BlackBerry Pearl 3G will be the latest addition to
the Phones 4u line-up of BlackBerry(R) smartphones and will be included as
part of the interactive BlackBerry Zone at Phones 4u's Tottenham Court Road
branch dedicated to showcasing the full range of Blackberry smartphones and
accessories. The new 3G smartphone places aesthetics and functionality at the
forefront with a stunning compact and sleek design and powerful features
making it attractive for any lifestyle. The BlackBerry Pearl 3G is the first
BlackBerry smartphone to feature a 14-key traditional phone keyboard. It
includes an optical trackpad and the familiar SureType(R) software that can
complete words as the user types, making texting fast and accurate. It also
offers the unique BlackBerry(R) Messenger (BBM(TM)) and push email
connectivity of the BlackBerry platform as well as SMS, MMS, and access to
other popular IM services.

"We know how much our customers want the latest and best smartphones and
so we are excited to offer our customers the BlackBerry Pearl 3G smartphone
in white. Featuring everything you'd expect from a top end BlackBerry
smartphone, with a whole host of multimedia options that includes a rich
media player, camera and a comprehensive set of connection options, the
BlackBerry Pearl 3G is a stylish and compact handset that will suit people's
needs whether at work or play," said Russell Braterman, Marketing Director at
Phones 4u.

The BlackBerry Pearl 3G offers users first class entertainment and
multimedia experiences via audio and video and includes an integrated
loudspeaker for high quality audio playback as well as a 3.5mm headphone
socket for private listening on the go. With its efficient battery
engineering, the BlackBerry Pearl 3G allows music to be played for as much as
30 hours. In addition to 3.2 megapixel camera with autofocus and LED flash,
the BlackBerry Pearl 3G comes with microSD memory card slot, which can
support up to 32GB of media storage.

Features include:

    - 624 Mhz processor with 256 MB Flash memory
    - 360x400 sharp-resolution display (238 ppi)
    - Traditional phone keyboard
    - Wi-Fi(R) (802.11 b/g/n) and 3G connectivity
    - Built-in GPS
    - 3.2-megapixel camera with autofocus and video recording*
    - Media player
    - Optical trackpad
    - Comfortable keyboard that enables quick and accurate typing
    - Premium phone features, including voice activated dialing, speakerphone
      and Bluetooth(R) (2.1) with support for hands-free headsets, stereo
      headsets, car kits (including systems that support the Bluetooth
      Message Access Profile standard) and other Bluetooth accessories

* Video recording requires a microSD card, sold separately.

About Phones 4u

Phones 4u is an independent mobile retailer, offering all networks and
handset brands and market leading choice and value. It is part of the
Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the
way in the mobile industry through its excellent customer service,
award-winning advertising and differentiated in-store experience, Phones 4u
has over 450 stores and is still growing. It has recently completed a refresh
of its entire store estate, with the focus now on interactivity and making
the product the hero. Phones 4u employs circa 6,000 people.

Phones 4u is a truly unique brand within the mobile sector, with a
distinctive customer base. It is the leading independent mobile phone
retailer among the youth market and is recognised for its success in engaging
with this hard to reach audience through its stand-out advertising, social
media and its market leading smartphone range.

Passionate about its customers and committed to delivering award winning
customer excellence every time, Phones 4u has made its customers' needs the
foundation of its business behaviour. Phones 4u was the first mobile retailer
to implement NPS and led the industry in making staff accountable for the way
they sell and is known for running the largest Ofsted accredited retail
apprenticeship programme in the UK. Significant investment in the training
and development of its people along with a 'unique to the high street'
customer consultation process, delivers quality staff, unrivalled mobile
expertise and advice tailored to individual customers' needs. As a result, 1
in 4 new contract smartphones sold on the high street are through Phones 4u.

www.phones4u.co.uk/

The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.

    Media Contacts:
    Gareth Davies
    A&R Partners
    gdavies@arpartners.com
    +44(0)20-3047-2306

Media Contacts: Gareth Davies, A&R Partners, gdavies at arpartners.com, +44(0)20-3047-2306