BlueAnt Wireless Extends Hands-Free Communications With Feature-Rich, Value-Priced S3 Speakerphone

Newest Model in Award-Winning Product Family Offers Voice Answer & Auto Reconnection in an Economical Speakerphone

LAS VEGAS, January 5, 2011 - Consumer Electronics Show (Booth No. 31253) — BlueAnt Wireless, a
leading innovator of Bluetooth peripheral devices, today introduced the
BlueAnt S3 Speakerphone, a visor-mounted car speakerphone that leverages
BlueAnt's extensive experience with voice-control features, including voice
answer/ignore, caller name announce and text-message readout, at a highly
affordable price.

The S3 builds upon BlueAnt's heritage of delivering products with
superior voice quality, outstanding wind, road and background noise reduction
and superior call clarity. Additionally, the new BlueAnt S3 sports a useful
Auto Reconnection function, which ensures the device is always ready for the
user's voice commands while conserving battery life by reconnecting the
speakerphone to the driver's phone automatically using a built-in vibration
sensor.

The S3 is well suited for drivers seeking a fully featured, value-priced
speakerphone with simple voice prompts. This latest addition to BlueAnt's
speakerphone family also takes advantage of text-to-speech technology that
reads out text messages using a free, downloadable application. The S3 also
will announce the caller's name from a list of up to 2,000 mobile phone
contacts when the phone rings.

"BlueAnt's first speakerphone was so well received that we decided to
offer a second, value-priced model that's still packed with unique features
and advanced functionality," says David Hogan, CEO of BlueAnt Wireless.

Feature-Rich Speakerphone

Other standard features on the BlueAnt S3 Speakerphone include true
multipoint technology for connecting and conducting calls on two mobile
phones simultaneously and A2DP for audio streaming of music, podcasts and
turn-by-turn directions from a GPS navigation application.

Moreover, the BlueAnt S3 Speakerphone is fully compatible with Vlingo's
SafeReaderTM application, which enables drivers to hear both text and email
messages through their S3 Speakerphone. Additionally, the S3 also supports
BlueAnt's new integrated application powered by Vlingo that comes bundled
with BlueAnt products. It enables consumers to use voice commands to send and
receive texts and emails, make social networking updates, conduct searches
and leave themselves voice-to-text reminders. The S3 also takes advantage of
BlueAnt's "Simply Connect" technology, which includes an audio quick-start
guide to facilitate the set-up and phone-pairing process. The S3 Speakerphone
also supports firmware upgrades, so customers can add new features as they
become available to enhance their communications experience.

"With the new S3 Speakerphone, our customers have yet another great
choice for meeting their hands-free communications needs and lifestyle
preferences," said Stephan Ziegler, sales director of BlueAnt Wireless EMEA.

Price and Availability

The BlueAnt S3 Speakerphone will be available in Q1 2011 at major
retailers for a starting MSRP of $79.99.

    BlueAnt S3 Feature Summary:

    - Simply Connect technology and embedded audio guides talk users through
      setup and pairing;
    - Announces incoming caller's name-answer or reject the call via voice
      commands;
    - Initiate calls with your voice (if supported by your phone);
    - Vibration sensor automatically connects phone once entering the car;
    - Standard with five languages (U.S. English, Australian English, UK
      English French and Spanish);
    - Full-duplex, high-volume speaker for booming, clear audio;
    - Superior wind, noise and echo cancellation;
    - Hardware power switch for easy on/off;
    - Simple pairing process with fast phonebook transfer (stores up to 2,000
      contacts per paired device);
    - Multipoint capability connects driver's and passenger's phones at the
      same time, making possible call answering on either phone and switching
      between calls on both phones;
    - A2DP streaming for playback of music, podcasts and turn-by-turn
      directions from a phone-based GPS application;
    - Firmware upgrades available online;
    - Up to 20 hours talk time; 600 hours standby; and
    - Two-year replacement warranty.

About BlueAnt Wireless

BlueAnt Wireless is a global technology company that provides the most
innovative Bluetooth peripheral devices and accessories on the market. The
company's product portfolio includes hands-free, stereo audio streaming and
wireless communications products with cutting-edge technology, design and
features. BlueAnt's products have been recognized for advancements in
hands-free communications by receiving numerous prestigious industry awards.
The company is based in Melbourne, Aus., with U.S. headquarters in Santa
Clara, Calif., and offices in Chicago and London. For more information,
please visit www.blueantwireless.com.

    Simply Connect with BlueAnt Wireless on:
    www.facebook.com/BlueAntWireless
    twitter.com/myblueant
    www.youtube.com/blueantwireless

Jamey Leveille on behalf of BlueAnt Wireless, +1-813-361-5623, jleveille at pipevyne.com