BlueAnt Wireless Enters Digital Entertainment Market With New Class of 'True Sound' Stereo Headsets

By Blueant Wireless, PRNE
Tuesday, January 4, 2011

First Luxury Stereo Headset with Superior Voice and Audio Quality Delivers Enhanced Music, Video, VoIP & Gaming Experience

LAS VEGAS, January 5, 2011 - Consumer Electronics Show, Booth No. 31253 — BlueAnt Wireless, a leading
innovator of Bluetooth peripherals devices and mobile communications
solutions, today enters the digital entertainment market with the
introduction of the BlueAnt Stereo Headset. This foray marks an evolution for
the company as BlueAnt extends its voice-communication-centric product
strategy to encompass the digital entertainment space with a new family of
products that enhance music, video, VoIP and gaming experiences.

This latest BlueAnt product represents a new class of stereo headsets
with "true sound" that is rich, incredibly detailed and replicates sound in
its truest form, which makes it ideally suited for a wide variety of audio
experiences ranging from listening to music, or watching videos to working on
a tablet PC or talking on the phone. As part of its entry into the digital
entertainment arena, BlueAnt's first headset model uses highly optimized
drivers to reproduce the entire audio range in its truest sound form, called
flat-frequency response. The result is the ability to hear music in its
natural state without interference or distortion.

In addition to its breakthrough natural sound quality, the BlueAnt Stereo
Headset features an ergonomic design with an extremely comfortable headband
crafted from premium leather. Additionally, milled aluminum brush and
sound-isolating, sealed-leather ear pads ensure all the audio detail and
range are kept intact in any environment to provide a completely luxurious
and refined listening experience.

According to David Hogan, CEO of BlueAnt Wireless, the company's
expansion into this exciting new market is a natural progression that
reinforces its mission to further improve all facets of the audio experience.
"BlueAnt has leveraged its heritage in voice-centric products to bring that
same innovative technology and superb audio quality to the world of stereo
headsets," he says.

"As a result, we can offer an advanced, precision-designed headset at a
value price point that's half the cost of many high-end headphones, which
makes it incredibly easy and highly affordable for everyone to listen to all
their different audio the way it was meant to be heard," Stephan Ziegler,
sales director of BlueAnt Wireless EMEA, added.

Pure, Natural Sound without Interference & Distortion

BlueAnt's "true sound" stereo headset replicates sound in its purest
form, and gives consumers the freedom to adjust and modify it to suit their
personal listening preferences. The BlueAnt Stereo Headset also is designed
to minimize compression and distortion.

In addition, the product's sleek, refined design includes a made-for
iPod(TM) and works with iPhone(TM) remote control with microphone, which lets
users play, pause and track forward their audio selections while enabling
iPhone users to make hands-free calls and control their iPod or iPhone
remotely. The new BlueAnt stereo headset comes with appropriate accessories,
including an audio cable with a 24-karat gold-plated 3.5mm plug and
extended-length (69 inches) stereo audio cable with a 3.5 mm-to-6.3 mm
adapter. Consumers can easily switch between the standard and stereo audio
cables. The headset folds flat and comes with a protective cloth storage


BlueAnt's new stereo headset will be available in Q2 2011 at major
retailers nationwide. The product also will be available at Additional color options will be available

About BlueAnt Wireless

BlueAnt Wireless is a global technology company that provides the most
innovative Bluetooth peripheral devices and accessories on the market. The
company's product portfolio includes hands-free, stereo audio streaming and
wireless communications products with cutting-edge technology, design and
features. BlueAnt's products have been recognized for advancements in
hands-free communications by receiving numerous prestigious industry awards.
The company is based in Melbourne, Aus., with U.S. headquarters in Santa
Clara, Calif.
, and offices in Chicago and London. For more information,
please visit

Simply Connect with BlueAnt Wireless on:

Jamey Leveille, on behalf of BlueAnt Wireless, +1-813-361-5623, jleveille at

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