Bupa International Launches First Part of New Health Section Online

LONDON, March 7, 2011 - Bupa has announced the launch of the first part of its new health section
online at bupa-intl.com, featuring more interactive content and 50 medical
factsheets for an international audience. The new factsheets have been
organised into theme pages that address some of Bupa users' key concerns
regarding issues such as travel and healthy living choices.

The factsheets and health themes have been prioritised by Bupa
International's managing director, Dr Sneh in collaboration with the eComms
team. Bupa will also be looking into how it can further optimise the online
health section in the future, taking into account both statistics and
customer feedback. The health section will function as a resource for
existing members who can seek advice and information.

April 2011 will see the launch of the second part of the project which is
a series of interactive health risk assessments that will help inform users
and guide them towards making the right lifestyle choices. Once the health
risk assessments have been implemented Bupa will communicate the launch to
the wider external market.

About Bupa:

Bupa's purpose is to help people lead longer, healthier, happier lives.

A leading international healthcare group, Bupa offers personal health
insurance (www.bupa-intl.com/), international health insurance
(www.bupa-intl.com/for-you/travel) and corporate health insurance,
affordable care homes and hospitals, and provide workplace health services,
health assessments and chronic disease management services, including health
coaching, critical illness insurance, and home healthcare.

Bupa International was established in 1971 to extend its health cover to
expatriates around the globe. Since then, Bupa has expanded its network to
190 countries and grown its membership to over 800,000 people.

Bupa International won the Queen's Award for Enterprise in the
International Trade Category in 2010 for its continued substantial growth in
overseas earnings and commercial success. This is the third time the company
has won a Queen's Award for outstanding achievement having been a previous
winner in 2005 and 1999.

    PR Contact:
    Zerrin Levy
    PR Office
    Bupa House
    15-19 Bloomsbury Way
    London
    WC1A2BA
    +44(0)207-656-2454
    www.bupa.com

PR Contact: Zerrin Levy, PR Office, Bupa House, 15-19 Bloomsbury Way, London, WC1A2BA, +44(0)207-656-2454