Burberry Streams London Fashion Week Show to Widest Audience Through Global Live Stream and at 40 Events Worldwide From Piccadilly Circus to Beijing

Burberry Streamed its Prorsum Womenswear Autumn Winter 2011 Collection to its Widest Audience yet, Live From a New Venue in London's Royal Park of Kensington Gardens

LONDON, February 22, 2011 - To view the Multimedia News Release, please click:

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The show which took place earlier today was attended by over 1000 guests
including Burberry CEO Angela Ahrendts, Rachel Bilson, Kate Bosworth, Alexa
Chung, Stella Tennant, Maggie Cheung, Douglas Booth, Jamie Hince, Alison
Mosshart, Anna Wintour, Samantha Cameron, Mario Testino, Laura Haddock, Lily
Donaldson, Sam Clafin, Tom Hughes, Carl Barat, Sacha M'Baye, Alex Watson,
Julia Restoin Roitfield, Daisy Lowe, Alice Dellal, Josh Beech, Sophie
Kennedy-Clark, Jacob Young, Poppy Delevingne, Matthew Beard, Kelly Sotherton,
Pippa Wilson, Nick Rhodes and Simon Le Bon and Burberry Acoustic musicians
Misty Miller, Johnny Flynn, Rory Cottam, Gwilym Gold, Karen Anne, George
Craig and Sam Beeton all of whom wore Burberry.

As part of 40 events, the show was streamed globally in Burberry flagship
stores from Boston to Beijing, creating 'buy from the runway' in-store
virtual trunk show events across 4 continents.

The 40th venue, London's iconic Piccadilly Circus, streamed the show live
onto the famous 32 metre digital screen viewed by an estimated 1.2 million
people a week - a first for any brand.

The show can be viewed on demand online at Burberry.com as well as on
news, fashion, music partner sites and through the iPhone and iPad.

Viewers around the world are invited to buy the runway collection
immediately after the show for one week, bringing the collection to consumers
globally in 7 weeks.

In an industry first, viewers can download music tracks from the show
through the on demand service at Burberry.com <www.burberry.com/>
using iTunes technology.

Christopher Bailey, features on home page of YouTube
<www.youtube.com/burberry#p/u/0/HbWL0O_xU4g> today under the Spotlight
section, talking about the 6 videos that have inspired him in the lead up to
the show. Videos include David Bailey, Barbara Hepworth, Adele, Dusty
Springfield, The British Weather and Tim Berners-Lee.

The Burberry Prorsum Womenswear Autumn Winter 2011 show took place today,
Monday 21 February at 4PM.

Burberry, which is headquartered in London and a member of the FTSE100,
was founded in 1856.

Contact: Press.office@burberry.com / +44(0)203-367-3345

Video:
multivu.prnewswire.com/mnr/prne/burberry/47606/

Contact: Press.office at burberry.com / +44(0)203-367-3345