DQE Signs French Apparel Licensing Deal

By Dq Entertainment International dqe, PRNE
Wednesday, February 16, 2011

HYDERABAD, India, February 17, 2011 - DQE, the global entertainment production and distribution
company, today announces it has signed a licensing agreement with TV Mania
GmbH through DQE's merchandising agents in France, TF1 Enterprises.

Under the terms of the agreement, TV Mania will have the right
to manufacture and distribute Jungle Book apparels and accessories for
babies, kids and teenagers over a two year period. DQE will receive a royalty
on sales generated from this agreement which is estimated to be circa EUR1
over a 2 year period, in addition to a minimum guaranteed amount.

Products to be manufactured include t-shirts, jackets, jogging
suits, swimwear, fleece pullovers, shirts, socks, and a host of other
garments. TV Mania has the rights for retailing in France & Benelux.

Tapaas Chakravarti, Chairman & CEO of DQE Group, commented:

"TV Mania is one of the strongest players for apparel
merchandise in Europe. The Jungle Book has started to air successfully in
various territories such as France, UK and Australia and with a steadily
increasing fan base, this collaboration is going to be strategically very
important for us as we seek to further monetise this classical property.

"We are delighted to associate with TV Mania and hope to
continue to work together on various other properties as well."

Monika Albers - Licensing Manager Europe TV Mania GmbH - added:

"TV Mania is delighted to work on such a classic property and
with the innovative twist of DQ Entertainment it will for sure be a success!"

About TV Mania

TV Mania is a leading European manufacturer and distributor of
branded and licensed merchandise, including apparel for children, teens and
adults, homeware, accessories and swimwear. The company is a supplier to many
of Europe's leading chain stores, department stores, mail order houses and
hyper markets, and boasts more than 7,500 retail spaces in some of the major
stores in Europe. They represent many popular properties & brands like Hello
Kitty, Disney Classic - Mickey, Winnie The Pooh, Le Petit Prince, Monsters vs
Aliens, Indiana Jones, Disney Cars, SpongeBob, Bob the Builder, WWE,
Spider-Sense Spider-Man,Ben10 Alien Force, Gormiti, Pokemon, Star Wars,
Barbie, The Princess and The Frog, Disney Classic - Minnie, Strawberry
Shortcake, Hannah Montana, High School Musical, Ghost Busters, Coca Cola,
Pink Panther, Lee Cooper among various others.

About DQE

DQE is one of the leading producers of animation, visual effects, game
art and entertainment content for the global media and entertainment industry
with a workforce of over 3500 permanent employees and a global client-partner
base of over 90 producers, distributors, broadcasters and licensors
including Walt Disney Television Animation, Nickelodeon Animation Studios
Inc., Electronic Arts, Marvel Comics, American Greetings, NBC-Universal, BBC
Group, M6/ France TV/ TF-1 Broadcasting groups from France, ZDF Germany and
many more world-wide.

DQE has produced/co-produced and distributed iconic brands such as Iron
Man (3D animated TV series, now in season 2), Twisted Whiskers, Mikido,
Casper, Pinky & Perky, second season of Large Family, three seasons of Mickey
Mouse Clubhouse, and is now producing properties like Little Prince, Little
Nicolas and Charlie Chaplin. DQE has a library of over 450 hours of
international programs for distribution. DQE has also developed and produced
'The Jungle Book' as a 52 episode animated series and a 60 minute TV feature,
Toomai - The Elephant Boy which is a live action TV series as well as Indian
IPs which are in production, like Mysteries of Feluda, and Omkar. DQE's
production facilities are based in Hyderabad, Mumbai and Kolkata and it has
international sales representatives in Los Angeles, Paris and London.

    For further information:

    DQ Entertainment International        Tel: +91-40-2355-3726/27

    Sumedha Saraogi

    P R Vishnu

For further information: DQ Entertainment International, Sumedha Saraogi, sumedha at dqentertainment.com, P R Vishnu, vishnu at dqentertainment.com, Tel: +91-40-2355-3726/27

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