Burton's Black Label Style the Perfect White Shirt

LONDON, September 3, 2010 - Burton's Black Label has executed 4 classic white shirts that are the
ideal accompaniment to the perfect black suit, giving a new dimension to mix
and match shopping.

These limited edition shirts are all made from luxury cotton and have
specific collar formations to suit every man and every occasion. To identify
this key shape more easily, each shirt has been given the name of a London
borough that epitomizes its cool fashion credentials.

The Hoxton is a slim fit shirt, with its penny collar and a single button
cuff is perfect underneath a slim fit suit that has a nod to the mod about
it.

The Knightsbridge is clean and simple. This shirt (
www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?storeId=125
51&categoryId=209004&top=Y&langId=-1&catalogId=33052) on a tailored block has
a point collar and a double button cuff, perfect for a smart suit or formal
attire.

The Soho is a reaction to the Knightsbridge, the Soho is a much slimmer
fit and has a slim point collar and single cuff to match. This shirt looks
great with a thin blade tie.

The Mayfair provides a tailored fit shirt with a fold back single button
cuff and cut away collar that creates a squarer neck line.

Added to this the fact each shirt comes with its own removable collar
bones and given that there are only 100 available of each style, its easy to
see why these classic shirts are proof that less is more this autumn winter.

Each of the 4 limited edition shirts will be made available as an online
exclusive through the Burton UK website from the 15th of October.

About Burton:

Burton was originally founded in 1903 under the name The Cross-Tailoring
Company. It quickly became popular and expanded into hundreds of outlets and
factories across the United Kingdom. Today, it is a staple on most high
streets and a popular retailer for mens fashion including gifts for men,
casual clothing, mens shirts, mens jackets
(www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12551&categoryId=208984&top=Y&langId=-1&catalogId=33052)
, mens suits, mens shoes (www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=33052&storeId=12551&categoryId=208979&langId=-1&top=Y)
and trousers (www.burton.co.uk/webapp/wcs/stores/servlet/CategoryDisplay?storeId=12551&categoryId=209015&top=Y&langId=-1&catalogId=33052).

Customers can also shop online from the Burton.co.uk website which offers
free returns in-store or by post and fast delivery to their home. The site
features a useful size guide to ensure customers can get the correct fit for
all items. They can also sign up for the Burton newsletter, which offers all
the latest style updates, exclusive discounts and competitions.

    PR contact:
    Tom Doran
    Arcadia Group Ltd
    Colegrave House
    70 Berners Street
    London
    UK
    W1T 3NL
    +44(0)207-927-1823
    www.burton.co.uk

PR contact: Tom Doran, Arcadia Group Ltd, Colegrave House, 70 Berners Street, London, UK, W1T 3NL, +44(0)207-927-1823