Chris Brogan to Share his Views on Using Social Media in the Regulated Pharma Industry
By Pharma Iq, PRNEWednesday, June 22, 2011
LONDON, June 23, 2011 -
Pharma IQ is delighted to announce that Chris Brogan
has just joined the prestigious speaker panel for the upcoming
Pharma Online Summit. Chris will share his expertise and
experience with Using Social Media in the Highly Regulated
Pharma Industry.
In today’s virtual world, patients are creating and engaging in
online communities, discussing their treatment options and making
product choices based on the information they receive.
The Drug Safety Council was recently quoted as saying that
“Patients are engaging in online conversations about medications
whether pharma participates or not.” (Source: Drug Safety Alliance,
November 2010)
Despite all of this, there are still only a few pharma companies
engaging insocial media and being involved with how their products
are represented. Social media engagement is
often met with fear of regulatory reprisal and of opening the
floodgates to criticism about their product.
Thiswhere this Pharma IQ’s online summit comes in, running
from July 12th - August 4th over a series of 16 webinars - this
event is 100% online with all sessions recorded to watch
anytime - enabling pharma companies to share learnings, best
practice and solutions from across the Globe - without committing
time out of the office and expensive travel costs.
The event will enable pharmaceutical professionals to maximise
their digital assets and improve their patient communication and
community engagement strategies via social media.
In particular, Chris Brogan’s presentation will discuss how to
build a social presence online, what to know
about engaging and listening specifically in pharma, the
four major uses of social media in online marketing and the first
steps to getting started.
With 11 years experience in online communities and social media,
Chris consults with Fortune 100 and 500 companies like PepsiCo,
General Motors, Microsoft, and more. He is also New York Times
bestselling author, a featured monthly columnist at Entrepreneur
Magazine and Chris’s blog, [chrisbrogan.com], is in the Top 5 of
the Advertising Age Power150.
Set to be the largest online Social Media in Pharma Event, Chris
Brogan will be joining an expert line up of 22 global
experts from across the globe including:
- Peter J. Pitts, Former Associate Commissioner, US Food and
Drug Administration - Alex Butler, EMEA Strategic
Marketing,Janssen - Daisy Chhatwal, MedImmune
- John Pugh, Boehringer Ingelheim
- Aimee Kalnoskas, Texas Instruments
- Denis Costello, European Organization for Rare
Disorders - Ray Chepesiuk, Pharmaceutical Advertising Advisory
Board - Michael Fadus, Regional Compliance Director, Merck
Tim Lloyd, UK Department of Health- Michael A. Ibara, Pfizer
- Amanda Callaghan, Association of the British Pharmaceutical
Industry - Plus many more
Find the full program, event details and registration
information on
or email customerservice@pharma-iq.com
Media contact: Nicole Abbott, +44(0)20-7368-9807, nicole.abbott at iqpc.co.uk or visit www.socialmediainpharma.com/news
Press are invited to attend this important industry forum, if you would like to a complimentary press pass please email Nicole Abbott (nicole.abbott at iqpc.co.uk).
Tags: June 23, London, Pharma Iq, United Kingdom
