co-operative Xest - Living Life To The Full

LONDON - The Southern Co-operative today launch their ‘aids for daily living’ business: co-operative Xest.

This brand new home shopping concept will offer a range of products that make life just that little bit easier. The mission is clear co-operative Xest want all their customers to live independent, dignified, more fulfilled and enriched lives.

The venture, supported by This Morning agony Aunt, Denise Robertson, offers a new way of shopping for clever life enhancing products that can improve the lives of many.

After conducting extensive research, it was discovered that the experience of shopping for living aids can be tough and that finding those products to make life easier can be difficult, the items are not easy to find, the experience of shopping for them isn’t always positive and this area is much in need of improvement.

co-operative Xest offer items that offer the freedom to go out without worrying about falling over, simple products that can make bathing safer like a step to get into the bath or a grab rail in the shower. The range also includes items to monitor your health so customers can keep track of their progression, for example, cholesterol monitoring between visits to their doctor.

Andrea Dipple MD comments: “I am delighted to be launching this new co-operative Xest for The Southern Co-operative, we want to revolutionise this area and feel like it’s long overdue. I want to sell excellent products at fair prices and most of all make it a pleasurable experience for all our customers!”

co-operative Xest offer a comprehensive portfolio of products that are all carefully chosen on quality, price and usability. To view the full range please go to www.co-opXest.com

About co-operative Xest

co-operative Xest is a co-operative business, they can be trusted to do the right thing by customers, as customers ultimately own the business.

co-operative Xest has a mission, they want to:

- Enable customers to live independent, dignified, more fulfilled and enriched lives - Change the way that people shop for those clever products that just make life easier

co-operative Xest have pledged to do the following:

- Provide clear and full information about their products including customer benefits - Use pictures that show you what the products are like in every day life - Provide products that offer great value for money - Make the return of unwanted products as simple as possible - Keep the cost of delivery to a minimum - Provide rapid service

The Southern Co-operative is an independent co-operative society founded in 1873, with over 3,000 employees, 70,000 members and over 150 outlets primarily in food retailing.

As a mutual business we believe in the ethical values of honesty, openness, social responsibility and caring for others.

co-operative Xest: www.co-opXest.com

Source: co-operative Xest

Contacts for Media: Louise Rowlands, louise at more2.com and +44-(0)2074205065.