comparethemarket.com Launches Improved Pet Insurance Service

LONDON, August 16, 2011 -

One of the UK’s leading price comparison sites, comparethemarket.com, has launched a new and improved pet insurance comparison service, helping customers find better deals. Whether customers are looking for accident only, time limited, max benefit or lifetime insurance for their cat or dog, this easy-to-use service helps customers to find the right pet insurance to suit their needs and budgets.

The new pet insurance comparison service offers an improved user experience to help make it even easier to navigate through the form. This includes easy quote retrieval functionality, increased information on policy benefits and pre-populated details for past Home or Car quote customers - saving valuable time in the search process.  A new ’shortlist’ tool also allows customers to compare the benefits of up to three pet policies side by side, making it even easier to choose the right deal.

comparethemarket.com now works with over 13 leading pet insurance providers in order to give its customers highly competitive quotes. Recent additions to the site’s panel members are leading eco-friendly insurance provider, Green Insurance and Help U Cover, who offer comprehensive Lifetime insurance policies for your cat or dog.

Commercial Director for comparethemarket.com, Jeremy Moll said: “At comparethemarket.com we understand that every pet is unique to its owner. Our new insurance service helps make it easy to compare pet insurance prices and packages to suit individual needs and aims to take the hassle out - and put the fun into - shopping for insurance. Easy to navigate and quick to use, our new pet insurance comparison service means the perfect deal is no more than a click away.”

As if better deals weren’t incentive enough, all customers who buy pet, car, van or home insurance through comparethemarket.com will receive an exclusive meerkat toy, based on characters from comparethemarket.com’s popular ad campaign. The toys will not be on sale and the only way consumers can receive one is viathe scheme, called Simples Rewards, at comparethemarket.com.

For more information on the new pet insurance service, visit www.comparethemarket.com/more-products/pet-insurance/

For more information on Simples Rewards, visit www.meerkovo.com/ or www.comparethemarket.com/  

About comparethemarket.com

• comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering customers a wide range of competitively priced insurance quotes instantly online.  It is now one of the UK’s leading price comparison brands.  
• As well as insurance,comparethemarket.com now also offers comparisons on credit cards, loans, current accounts and savings accounts.
• comparethemarket.com has grown rapidly over the past three years from 50,000 monthly visitors to around 2.5 million a month
• comparethemarket.com actively selects its brand partners to ensure quality service to consumers.

comparethemarket.com is a trading name of BISL Limited.  BISL Limited is authorised and regulated by the Financial Services Authority.

Registered Address: Pegasus House, Bakewell Road, Orton Southgate, PE2 6YS. Registered in England number 3231094.

About Meerkovo and Simples Rewards

Meerkovo, a small village based just outside of Moscow, is the home of best-selling author and founder of comparethemeerkat.com Aleksandr Orlov.  

Meerkovo is going through troubled times because people in the UK keep confusing comparethemeerkat.com with comparethemarket.com when looking for cheap deals on insurance. This is clogging up the meerkat comparison site, so to try and solve this confusion Aleksandr asked Sergei, his trusty IT assistant, to build Meerkovo.com to provide fans with the opportunity to see Aleksandr’s home village.

Now Aleksandr has launched Simples Rewards, a scheme to reward people who know the difference between meerkat and market.  From 4th July, the meerkats of Meerkovo have been giving everyone who buys car, van, pet and home insurance from comparethemarket.com the chance to claim a free meerkat toy at meerkovo.com.

The range of six toys comprises: Aleksandr; Sergei; Vassily, the pub rocker; Maiya the school mistress; Bogdan, the meerpup; and Yakov, the toymaker.  

Holly Dedman at Good Relations
Tel: +44(0)20-7861-3106 Email: hdedman at goodrelations.co.uk