Confused.com Reveals the 10 Most Popular Car Games

CARDIFF, Wales, June 3, 2011 -

Confused.com has revealed the 10 most popular games families play in cars
on long journeys.

52% of UK car owners avoided the tailbacks on the Bank Holiday and stayed
at home or used another method of transport, according to new research from
car insurance comparison site Confused.com.

But for those who stuck with tradition, a car packed with kids, pets and
picnics awaited. Gareth Kloet, head of car insurance at Confused.com
(www.confused.com/) said: "Keeping your kids entertained on long car
journeys is always a challenge. Of course there are a lot of gadgets such as
games consoles and DVD players that can help time pass more easily, but some
families might prefer a more sociable solution.

"Car games that mum and dad can play with their kids have a long
tradition in Britain - so we've tracked down 10 of the best to help you stave
off boredom on those long trips."

Classic games such as 'I spy' and '20 questions' made it on to the list,
alongside more educational pursuits such as encouraging children to help with
map reading and getting them to spot landmarks as they are approaching.

Many of the games which made the list focus on what things children can
spot while they are travelling. These include the 'yellow convertible mini'
game, where children have to spot a yellow car, a mini or a convertible, but
get more points for spotting combinations of the three. There is also the
'three for a pig' game, where different amount of points are awarded for all
the different animals that are spotted, and the alphabet game, where children
aim to spot consecutive letters of the alphabet on road signs or registration
plates. Children can also make a simple game out of counting cars, and trying
to be the first to spot a certain number of a particular colour or make.

Other games to make the list were 'I went to the shops', where children
try and list items while working through the alphabet, and 'What can you do
with?' where players think of all the possible uses for household objects.

No doubt the most popular game amongst travelling adults is 'sleeping
lions', where children have to try and keep quiet for as long as possible.

Notes to Editors:

2000 drivers were surveyed during the week commencing 23 May 2011 by 72
point on behalf of Confused.com.

About Confused.com:

Confused.com is one of the UK's biggest and most popular price comparison
services. Launched in 2002, it generates over one million quotes per month.
It has expanded its range of comparison products over the last couple of
years to include home insurance comparison, (
www.confused.com/home-insurance) travel insurance, pet insurance,
cheap van insurance, (www.confused.com/van-insurance) motorbike
insurance, breakdown cover and energy, as well as financial services products
including credit cards, loans, mortgages and life insurance.

Confused.com is not a supplier, insurance company or broker. It provides
a free, objective and unbiased comparison service. By using cutting-edge
technology, it has developed a series of intelligent web-based solutions that
evaluate a number of risk factors to help customers with their
decision-making, subsequently finding them great deals on a wide-range of
insurance products, financial services, utilities and more. Confused.com's
service is based on the most up-to-date information provided by UK suppliers
and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the
London Stock Exchange in September 2004. Confused.com is regulated by the
FSA.

    PR Contact:

    Helen Beckett
    Confused.com press office
    Friary House
    Greyfriars Road
    Cardiff
    CF10 3AE
    +44(0)2920-434342

    www.confused.com

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