CropWorld Global 2011 Tackles the World Food Shortage

LONDON, May 12, 2011 - With a rapidly growing global population and mounting pressure on the
globe's natural resources, the critical question facing governments and
businesses today is: "How will we feed an increasingly hungry world in a
sustainable way?"

Bringing together expert strategists, key opinion makers,
government advisers and prominent scientists to address a wide range of
issues, CropWorld Global 2011 will provide an integral platform for the crop
production industry to debate this seemingly insurmountable challenge. Other
topics being discussed include the constantly changing world of economic and
political uncertainty; the roller-coaster global commodity markets and rising
input prices. The event will also uncover and showcase the latest in
technical innovations and R&D advancements from field to fork.

Held at London's ExCel Centre, it is the only event of its
kind in the world to embrace all aspects of crop production to help the
industry meet the challenges and rewards of increasing food production by
more than 50% over the next 19 years and doubling production by 2050 to
satisfy the world's growing population. This prestigious conference with its
exhibition running alongside will also consider and debate how to meet those
targets giving a background of rapidly rising demand and competition for
energy and water.

Among the keynote speakers are:-

Professor Sir John Beddington CMG FRS, Chief Scientific Advisor to HM
Government

Phil Bloomer, Director of Campaigns & Policies, Oxfam

Felix M'mboyi, Deputy Director, African Biotechnology Stakeholders Forum

Cyrille Filott, Global Head-Europe, Food & Agribusiness Research &
Advisory, Rabobank

Marco Ferroni, Executive Director, Syngenta Foundation

Providing a unique educational and networking opportunity for
all those engaged in the increasingly complex world of global food
production, CropWorld attendees include top-end producers, those responsible
for researching/purchasing safe, sustainable produce and ingredients, policy
and decision makers, researchers and scientists, advisers and consultants,
economists and industry specialists. It will enable delegates to share their
experiences and views about the way ahead for this key industry as it
endeavours to meet the increasing global demand for food, against a backdrop
of increasing competition for scarce resources, rising costs and increasing
constraints on water and energy.

"Our aim is to create maximum benefit to visitors, exhibitors
and sponsors by delivering a world-class event which showcases the latest
ideas, technology, techniques and crop intelligence," said Clare King,
CropWorld Conference Director.

NOTES FOR EDITORS: CropWorld Global 2011, is being organised
by UBM with the British Crop Production Council (BCPC). UBM uses its
experience in overseas markets to complement and build on the annual
CropWorld conference and exhibition by running regional events in key crop
producing regions of the world.

www.cropworld-global.com

ABOUT UBM

UBM plc is a leading global business media company which
informs markets and brings the world's buyers and sellers together at events,
online, in print and provides them with the information they need to do
business successfully.

UBM Conferences operates internationally across all UBM's
divisions to bring its unrivalled content and thought leadership to marketers
and business professionals across a wide range of markets.

Further details are available at www.ubm.com

ABOUT BCPC

BCPC promotes the use of science and technology in the
understanding and application of effective and sustainable crop production.
BCPC is a Registered Charity and a Company limited by Guarantee.

Further details are available at www.bcpc.org

Further details are available from Clare King, Conference Director, UBM Conferences. Tel +44(0)20-7560-4364, email clare.king at ubm.com