Cunard Line Announce 2011 Programme

Maiden Voyages for Queen Elizabeth

LONDON, March 15, 2010 - With the addition of Queen Elizabeth to the fleet later this
year, Cunard Line will offer its most extensive range of voyages in 2011 -
providing the widest choice for guests. The anticipation of Queen Elizabeth
and her series of Maiden Voyages will capture the imagination and drive
strong early demand when the programme goes on sale worldwide on the 26
April. Highlights of the programme, which covers voyages from April 2011 to
January 2012, include:

    Queen Elizabeth

    - Based in her home port of Southampton, a Maiden Season of 22
      voyages from five- to 24-nights from GBP499 per person.

    - Five short five-night voyages to give access to aspiring
      Cunard guests and a taste of the most notable ship to come into service
      in 2010.

    - Voyages from Southampton feature the Fjords, the Baltic, the
      British Isles, the Mediterranean, USA / Canada and the Caribbean.

    - Four 'Maiden Voyages' to the Baltic, Around the British
      Isles, the Fjords and USA / Canada with a total of 52 maiden calls in
      Her first season.

Growing interest in overnight calls will see Queen Elizabeth
stay overnight in St Petersburg, Amsterdam, Venice, New York and Quebec
giving guests more time to explore these famous cities. The 23-night
Caribbean voyage from Southampton in December will take in 6 famous ports
including Barbados, St Lucia, St Kitts and St Maarten. The 19-night Eastern
Mediterranean voyage in October will take in Cairo, Cyprus, Jerusalem and
Haifa in Israel. Every voyage in the maiden season will be treasured as over
52 ports welcome Queen Elizabeth for the first time adding an extra sense of
excitement and intrigue for guests.

    Queen Victoria

    - 23 voyages from seven- to 22-nights from just GBP799 per
      person.

    - Strong Southampton programme from April to August with the
      best of the Canaries, the Mediterranean, the Baltic and the Fjords.

    - Fly-voyages to the Mediterranean with eight voyages for
      12-nights sailing out of Venice, Rome and Athens from GBP1,349 per
      person.

    - A 15-night Caribbean voyage from Venice to Fort Lauderdale
      from GBP1,999 per person.

    - A 14 night Christmas voyage from Los Angeles taking in the
      best of Hawaii from GBP2,699 per person

After two years in service, Queen Victoria has built an
enviable reputation and become a second home to many Cunarders - especially
past QE2 guests. She now has a varied deployment year round and for 2011 will
be offering some new options. Her 17- and 19-night Eastern Mediterranean
voyages are set to be very popular from Southampton taking in famous ports
including Dubrovnik and Venice as well as many much-loved days at sea. The
Fly-Voyage programme from August to the Mediterranean is set to trigger high
demand with the ability to visit 9 ports in just 12-nights. The Fly-Voyages
will visit many famous cities including Venice, Rome, Naples, Athens, Odessa,
Istanbul, Cairo, Jerusalem and Messina.

    Queen Mary 2

    - 21 Transatlantic voyages between Southampton and New York;
      most crossings are now seven nights in duration - from GBP899 per
      person.

    - The only way to visit famous cities in the USA and Canada
      from the UK with no flying and as much luggage as you like

    - 11 roundtrip Southampton departures to Europe and the
      Caribbean from two- to 29- nights from GBP399 per person.

    - A repeat of the popular 'Around the British Isles' voyage,
      eight-nights from GBP999 per person.

Queen Mary 2 is now well established on the growing
transatlantic market with more and more regular cruisers around the world
vowing to experience the unique event of a crossing. After introducing
seven-night crossings as well as six-nights in 2010, they have proved so
popular that all but one of 21 crossings in 2011 will be for seven-nights -
allowing more time to relax and to enjoy the many varied experiences on the
historic journey. From Southampton, British guests can now combine two
crossings with ports including New York, Boston, Halifax, Rhode Island and
Bar Harbour. No flying and as much luggage as you like on roundtrip voyages
from Southampton of 17-, 18-, 19- or 24-nights duration to the USA and
Canada. Queen Mary 2 will also be offering her first ever Caribbean Christmas
voyage from Southampton for 29-nights - set to be a very a very popular
choice when the programme goes on sale.

The 2011 programme has been designed to suit the growing
trends in UK cruising including;

Around the British Isles - a tradition for Cunard Line since
1990. In 2011 Queen Elizabeth will embark on her maiden circumnavigation on
the 2 September and Queen Mary 2 will commence her second Round Britain
voyage on the 12 September. Not only is it a chance to see many famous
British cities in comfort , but with Cunard a unique experience to celebrate
the history, tradition and bonds between Cunard Line and cities like
Liverpool, Glasgow, Edinburgh and Cork. Queen Elizabeth will pass the baton
to Queen Mary 2 when both ships are in Southampton on the 12 September.

Fly - Voyages to the Mediterranean - Queen Victoria will
undertake eight voyages in the Mediterranean. She will visit many famous
ports and is an excellent choice for those wishing to start their holiday
from the warmer climate in the Mediterranean with up to nine ports over
12-nights.

Sailing from Southampton - Now with three liners, in 2011,
Cunard will offer its widest choice from its home port for many years. There
will be 46 different itineraries from Southampton in 2011 to the
Mediterranean, the Baltic, Norway, Around Britain, the Americas and the
Caribbean.

Christmas Voyages - Christmas with Cunard Line is special
indeed and growing in popularity. In 2011 for the first time Queen Mary 2
will sail roundtrip from her homeport Southampton on a 29-night voyage to the
Caribbean from GBP3,899 per person. Queen Mary 2 also offers a voyage from
New York to the Caribbean for 15-nights from GBP2,999 per person. Queen
Elizabeth offers a 16-night voyage from Southampton around the Canaries from
GBP2,199 per person. Queen Victoria sails from Los Angeles for 14-nights to
Hawaii from GBP2,599 per person.

The Youngest Fleet in the World - for the first time Cunard
will be sailing with three modern ocean liners and now has the youngest fleet
in the world - younger than all other cruise lines. That, coupled with the
unique history and heritage of the brand and award winning products and
services gives Cunard Line a unique and distinct competitive advantage in the
luxury cruise sector.

Value for Money - the new programme for 2011 will offer a
range of early booking discounts including discounts of up to GBP800 per
stateroom. There are also some double Balcony savings and up to $600 onboard
credit per stateroom.

Commenting on the 2011 programme, Cunard President and
Managing Director Peter Shanks says:

"Three new ocean liners in just six years proves the demand
for the Cunard brand from guests looking for the best in luxury cruising and
the ability to experience a unique sense of heritage, history and tradition.
With the anticipation and arrival of Queen Elizabeth, and our biggest ever
offering for the UK market for many years.

"With three liners in the fleet we can now offer our travel
agent partners a choice of all the best destinations. In 2011 we will be
covering Europe, the Americas, Transatlantic, the Caribbean and with our
world voyages - the world.

"As the Best Cruise Line sailing out of Southampton - as
judged by Conde Nast Traveller, The Daily Telegraph Ultras, and the Berlitz
Guide, and with the youngest fleet in the world, Cunard Line is now the
undisputed leading brand in the luxury cruise market in the UK."

For Further PRESS Information: Eric Flounders, Public Relations Manager: +44(0)207-940-5390, eric.flounders at cunard.co.uk; Michael Gallagher, Public Relations Executive: +44(0)207-940-5391, michael.gallagher at cunard.co.uk