Customer Loyalty and Profitability Event to Showcase 17 telecoms Operator Case Studies on How to Drive Customer Retention

LONDON, March 22, 2011 - With market competition at an all time high and price plans hitting base
level, mobile operators are looking for new and innovative ways to capture
and secure the attention of customers to maximise retention and value.

Maximising Customer Loyalty and Profitability (
www.loyaltyandprofitability.com) will provide insight into tactical
and strategic opportunities to drive customer retention and revenue growth.
Riaz Rafat, Director of CRM & BI Portfolio at Telenor Norway said "Maximising
Customer Loyalty and Profitability presents an excellent opportunity to gain
best practice on how to translate customer insight into concrete strategies
and actions to maximise customer value and reduce churn."

The Customer Loyalty and Profitability Conference (
www.loyaltyandprofitability.com) will feature practical workshops on
'Harnessing the power of social media communication', led by Telekom Austria
Group and 'Effectively managing a customer-centric strategy to maximise
customer loyalty'.

Plus, Orange FT Group will outline a step by step approach for developing
and implementing a refreshing approach to customer experience management. An
exclusive video interview with Orange FT Group is available for download on
the Maximising Customer Loyalty and Profitability media centre.

Maximising Customer Loyalty and Profitability (
www.loyaltyandprofitability.com) will bring together a panel of
loyalty experts from 17 telecoms operators, including:

    - Olivier Mourrieras, Head of Customer Insight & Advocacy,
      Orange Business Services
    - Jonathan Earle, Head of Consumer Mobile, Telefonica O2 UK
    - Hatem Haikal Labben, Group Director of Value Management, Etisalat
    - Paul Elworthy, Head of Broadband Product Experience, Virgin Media
    - Michael Havas, Group Director of Customer Service & Online,
      Telekom Austria Group
    - Peter Crayfourd, Group Head of Customer Lifecycle Experience,
      Orange FT Group
    - Vincent Battem, Maximising Customer Loyalty & Profitability??,
      Senior Manager Loyalty Marketing, UPC Netherlands
    - Tamas Lengyel, Customer Experience Leader, Magyar Telekom
    - Marika Hacecka, International Project Manager for CRM Best
      Practices & Advanced Analytics, Deutsche Telekom
    - Ronan Brennan, Retentions Analyst, Hutchison 3 Ireland

Notes to Editors:

For further information on Maximising Customer Loyalty and Profitability
contact +44(0)20-7368-9396 or email telecoms@iqpc.co.uk

Complementary interviews, articles & case studies are available for
download on the Maximising Customer Loyalty and Profitability website at
www.loyaltyandprofitability.com/Event.aspx?id=433600

For further information on Maximising Customer Loyalty and Profitability
contact +44(0)20-7368-9396 or email telecoms at iqpc.co.uk ; Complementary interviews, articles & case studies are available for
download on the Maximising Customer Loyalty and Profitability website at
www.loyaltyandprofitability.com/Event.aspx?id=433600