DediPower Launches Robust Public Cloud and Sets New Service Levels for the Enterprise

Fast Access to Public Cloud Services, Supported by Market Leading Technology and Fully Underpinned by DediPower's Extensive SLA

READING, England, July 21, 2010 - The Launch of DediPower's new Public Cloud signals a step-change for
managed hosting. Providing the fast-roll-out and shared economies expected
from Cloud infrastructure, it raises the bar on the typical 'commodity' based
Public Cloud services currently flooding the market.

DediPower is committed to delivering Public Cloud that uses only best of
breed hardware and dedicated support normally associated with bespoke Private
enterprise solutions. To support this, it offers a solid Service Level
Agreement which ensures 100% uptime and high availability; utilises high
speed fully redundant SAS SAN for storage; and includes ISO 27002 compliant
security separation, firewalling and enterprise calibre back-ups as standard.

Craig Martin, CEO of DediPower, states, "Hosting companies have fallen
into the trap of developing cloud platforms to be ahead of the curve. This is
not their key strength. Consequently, they have tried to solve the problem
from every angle, leading to unsupportable architectures and inconsistent
pricing. We aim to challenge them and provide a new benchmark for the
industry by using premier, proven hardware; architecture developed on our
top-end servers; and solutions built using VMWare Hypervisor, the industry
leading virtualisation platform."

He continues, "We believe organisations looking to migrate to Public
Cloud don't want low costs if it means an unreliable platform that cannot
service their needs. They want a risk-free solution that accommodates their
growth and is robust enough to respond to market demands and future growth
strategies. At DediPower, we believe 100% availability and solid support is
still a prerequisite for hosting - no matter how small the client, its web
traffic or its investment. Value is what counts - and we aim to deliver that
throughout."

DediPower Public Cloud incorporates VMWare Hypervisor which runs on the
latest Intel Nehalem Hardware. There is no over-allocation of RAM, CPU and
storage is provided using high-performance SAS SAN hardware with suitable QoS
levels on disk I/O. Costing models are based on Virtual Cloud Data Centres
which are sold as blocks of RAM with storage split into virtual machines.

About DediPower Managed Hosting

A leading UK provider of managed hosting and data centre solutions,
DediPower makes internet and eBusiness innovation a reality and delivers
outstanding ROI for organisations of all sizes. Current clients include Sony,
Virgin, ITV, NHS and The BRIT Awards. Focused on delivering service
excellence through its Support with Passion(R) philosophy, DediPower's
enterprise class data centres offer 100% availability and accredited data
security to support business critical, data-rich, ecommerce, interactive and
web-based applications. It provides bespoke managed hosting, managed private
cloud, virtualisation, multi-server clusters, and co-location services.
DediPower is a winner of numerous hosting awards and is a Microsoft Gold
certified partner and RedHat Ready hosting partner. DediPower's headquarters
is located in Reading Berkshire, UK. For additional information, visit
www.dedipower.com or follow DediPower via Twitter,
twitter.com/dedipower.

DediPower Contact: Guy Tarring, DediPower Managed Hosting, Tel: +44(0)870-252-3600, E-mail: info at dedipower.com, Press Contact: Claire Hutchison, CCgroup, Tel: +44(0)118-920-7650, E-mail: dedipower at ccgrouppr.com