Escapade Release New Website

LONDON, February 28, 2011 - Escapade has launched a new website to mark its 30th year of trading in
the costume and party industry. The new website showcases Escapade's
extensive range of thousands of fancy dress costumes and accessories
providing visitors with a new interface that makes it easy to search,
navigate and make purchases through a streamlined buying process.

With 30 years experience in bringing consumers across the UK the best
fancy dress at the best prices, Escapade has developed the new website to
focus on delivering an easy and enjoyable shopping experience to the
customer.

New features which have been added to the website include a price match
guarantee, with Escapade offering to match the price of any competing fancy
dress company should customers find a particular costume cheaper somewhere
else.

The shopping experience has also been made easier, as customers can now
browse costumes by categories including gender, price, product name or
popular themes, such as costumes for Halloween. (
www.escapade.co.uk/Halloween-Costumes-sale.asp) Users will also be
able to zoom in on costume pictures or view videos so that customers can get
a clear idea of what the costume will look like when it is being worn.

Other features include a faster ordering service with an auto-fill
address section, a brand new FAQ section and monthly competitions that allow
customers to win back the price they paid for their costume.

Bhupendra Maisuria, director of Escapade, said: "The new Escapade website
has been completely redesigned in an aim to capture the fun of fancy dress
and to make a more enjoyable and easier to browse shopping experience for our
customers. As we enter our 30th year in the fancy dress industry we are
excited about the changes taking place, our biggest ever collection of fancy
dress costumes and the launch of our new website."

About Escapade:

Escapade has been established for more than 28 years having been founded
in 1982. Escapade has thousands of specialist fancy dress costumes and
accessories including adult fancy dress costumes, (www.escapade.co.uk/
) 70s fancy dress ideas (www.escapade.co.uk/70s-fancy-dress.asp) and
Hawaiian fancy dress costumes. (
www.escapade.co.uk/Popular-Themes-sale/Hawaiian-Supplies.asp)

Over its 28 years in business Escapade has built up an enviable client
list - supplying to retail customers, businesses, schools, charities and many
TV companies including BBC, CBBC, Walt Disney, MTV, Nickelodeon and Channel
4. Escapade costumes have helped to provide many iconic moments including the
"House of Fun" video by Madness and Comic Relief's Celebrity Apprentice which
were filmed at Escapade's Camden store. Many Escapade fancy dress costumes
were also used in the popular TV series "Trigger Happy TV" starring Dom Joly
and the store was featured on Gok Wan's "How to look Good Naked".

    For more information Escapade or this PR, please contact:

    Nicholas Williams
    45-46 Chalk Farm Road
    Camden
    London
    NW1 8AJ
    +44(0)207-485-7384
    www.escapade.co.uk

For more information Escapade or this PR, please contact: Nicholas Williams, 45-46 Chalk Farm Road, Camden, London, NW1 8AJ, +44(0)207-485-7384