farfetch.com: Kate Middleton Puts J Brand Jeans in the Spotlight

LONDON, July 19, 2011 -

- The Duchess of Cambridge has been putting her best,
fashionably attired, foot forward across the pond and her love of J
Brand jeans has seen demand for the jeans skyrocket -

Kate Middleton has become known for her effortless style and
fashion sense and on her recent transatlantic trip the entire world
had an eye on her wardrobe. She has based many of her outfits
around a pair of J Brand jeans and href="www.farfetch.com/">farfetch.com, which gives
customers access to the best designer boutiques in one easy to shop
website, has said this has seen the popularity of the brand take
off.

Paul Brine, spokesperson for farfetch.com, comments: “J Brand
jeans, worn by the likes of Nicole Scherzinger, Katie Holmes and
Jessica Alba, have become increasingly popular in recent years with
our customers. J Brand focuses on creating classic, timeless href="www.farfetch.com/shopping/women/cat-jeans/items.aspx">designer
jeans that promise a perfect fit every time and this, along
with their popularity with style icons such as the Duchess, has
spurred their popularity.”

Kate Middleton made the jeans an indispensible part of her
wardrobe on her transatlantic trip, and was first spotted wearing J
Brand’s Mid-Rise Skinny Leg in Navy Luxe Twill to a boat race on
July 4^th. She later wore them on the 5^th
while visiting Yellowknife with Prince William and again on the
6^th while boarding a plane. The jean style the href="en.wikipedia.org/wiki/Catherine,_Duchess_of_Cambridge">
Duchess of Cambridge was seen sporting quickly sold out across
the US the following day.

Brine observes: “The day after Kate Middleton was last spotted
wearing the jeans we saw a huge spike in customer interest in these
fabulous jeans at farfetch.com. As we work with href="www.farfetch.com/boutiques-women-all.aspx">fashion
boutiques across the world we have yet to run out of stock of
this phenomenal brand, although we currently have a sale on and so
expect them to be flying out the door as fashion lovers clamour to
add a touch of royal style to their casual wear.”

Fashion lovers can find J Brand jeans and other high quality
fashion pieces through farfetch.com. Items are sourced from
boutiques around the world and delivered directly to customer’s
homes.
About farfetch.com:

www.farfetch.com
unites the world´s best independent fashion boutiques, so that you
can buy from the most interesting designer fashion brands globally
in one easy-to-shop website. Our aim is to provide an exciting
range of designers and labels, while maintaining the personality of
unique, independent boutiques. This new concept means you can shop
from boutiques in Paris, London, Como, Copenhagen, California and
New York in just a few seconds, all from the comfort of your own
home or office.

You can keep up to date with all the latest news from
farfetch.com and the rest of the fashion world on our href="www.facebook.com/pages/farfetchcom/88573992939">Facebook
and Twitter
pages.

Contact Details: Paul Brine, Chief Marketing Officer 60-62 Commercial St, London, E16LT, +44-(0)207-377-5743,
paul.brine at farfetch.com