Hisense Debuts Hi-Touch TV at CES

Human-Machine Interaction to be Technological Milestone

QINGDAO, China, January 7, 2011 - On January 6, CES (Consumer Electronics Show) officially opened in Las
Vegas, at which Hisense's executive vice president Lin Lan introduced the
company's newest technologies and products debuted at the show. Hisense's
Hi-smart TV, Hi-Touch TV, Internet-connected TV, OLED TV and large-size
cinema TV demonstrate the company's major breakthroughs in technical
pre-research and new product development.

(Photo: photos.prnewswire.com/prnh/20110106/CN24927)

Hisense demonstrated its Internet-connected TV at the show through
partnership with major portals such as Yahoo!, Vudu and Opera. Hisense's new
Hi-Touch TV frees consumers from the traditional touch-operation and allows
them remote control within a certain distance through gesture moving,
bringing you the fun of human-machine interaction and convenience from
fashionable technology. Lin Lan said Hisense, on the basis of keeping their
LED product advantages, will focus on intelligence and human-machine
interaction products in their next step of technology development.

To follow the technology trend, Hisense established its North American
multimedia R&D center in Atlanta in August 2010. The center is not only
equipped with top software and hardware engineers, but also equipped with the
most advanced R&D and testing equipment, providing powerful support for the
company's further development on the world's leading technologies. The
company's technology innovation and product development efforts are now on a
rapid track. Hisense delivered a year-over-year increase of nearly 40 percent
in revenue in overseas markets for 2010, especially a significant
year-over-year increase exceeding 300 per cent in the US market for the first
11 months of the year. The Hisense brand successfully entered the mainstream
home appliance chain channel hhgregg and experienced a good sales
performance.

Lin Lan said, "Hisense will be poised for skyrocketing growth in overseas
markets over the next three years by expanding its presence in the world.
More specifically, the company plans to establish four to five research and
development centers in some developed countries and further expand its global
sales network while setting up branches and offices in major markets and
manufacturing facilities in countries and regions with cost advantages, with
a view to improving its R&D, production and sales systems and laying a sound
foundation for the company to become a top world-class brand."

Jessie Ma, +86-532-8087-8250, mayuanyuan at hisense.com, jessie.ma at hisense.com