Hotter Shoes Uses Real Customers in Latest TV Ad Campaign

SKELMERSDALE, England, October 31, 2011 -

Hotter Shoes decided to feature fans of its footwear in its latest TV advert after discovering exactly how much its customers love its line of comfortable shoes.

After interviewing a panel of customers to find out what makes women so happy when they wear Hotter Shoes footwear, the company was so delighted the customers’ words that they became the inspiration for its new advert - with four of the customers recruited to take part in the final production.

Customers Marianne, Joan and Jenni own 46 pairs between them, having fallen in love with Hotter Shoes’ comfortable shoes and worn them for a total of 26 years.

Marianne Welsh, from Southport, is a local councillor and wears her shoes for everyday duties and to council conferences and events.  She described her first experience of wearing Hotter shoes: “When the shoes came it really was something I’ll never forget, I put them on and instantly it felt like I was wearing a comfortable pair of slippers.”

Joan Shawcross, from Manchester, has recommended Hotter shoes to all her family and friends. She added: “I love my Hotter shoes, I love every pair I’ve got.”

Jenni Rhodes, from London, has been modelling for over 50 years and knows that style, comfort and fit of footwear are all vitally important. She commented: “The fit of Hotter shoes is absolutely perfect and whatever the occasion I can always find some comfy shoes in the catalogue.”

One in every three pairs of shoes that are currently made in the UK are now made in Hotter’s  Lancashire factory, with ‘comfort concept’ features such aslightweight, flexible soles, wiggle room for toes and soft underfoot cushioning hidden in every pair.  Hotter’s TV advert features a selection of footwear, including women’s boots for the winter season, casual shoes for catching up with friends, smart heels for work and sporty shoes for exercising.

With over fifty years’ experience making shoes, Hotter has gained insight into women’s shoe buying needs and desires.  The comfy shoes featured in its TV advert have been carefully selected to appeal to a wide range of customers, offering styles suitable for every occasion including party shoes, sporty styles and everyday comfortable casuals.  

Hotter women’s shoes come in size 3 to 9 with some half sizes, some extra wide fit and EEE fit options.  The shoes, boots and slippers in the collection are made from top quality leather, nubuck and suede and come in an array of eye-catching seasonal shades including Bordeaux, Teal, Mustard and a selection of muted metallics.

About Hotter Shoes:

The company, which was established in 1959, now has one of the most successful production facilities anywhere in the world.  The ‘Comfort Concept’ in every pair of women’s shoes includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding.  The 1.7 million pairs of shoes that will be designed and made in Hotter’s UK factory this year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter shoes makes a range of women’s shoes and men’s shoes that are designed to look stylish but secretly hide a raft of comfort features including padding at heels; roomy toe boxes and removable insoles. The company also manufactures work shoes and extra wide shoes, as well as several other ranges.

PR Contact:
Melanie Killilea
PR Manager
Hotter Comfort Concept Shoes
2 Peel Road
Skelmersdale
Lancashire
WN8 9PT
+44(0)1695-712720
www.hottershoes.com

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