House of Fraser Launches Online Wedding Boutique

LONDON, March 25, 2011 - House of Fraser, the premium department store, has launched its new
collection of wedding and bridal wear online.

The department store now offers its collection of bridal and wedding wear
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online at houseoffraser.co.uk.

New for Spring Summer 2011, House of Fraser has also added a range of
limited edition Biba dresses to its collection of wedding dresses and wedding
shoes. Following the successful re-launch of iconic fashion brand Biba for
Autumn Winter 2010, the label adds a romantic string to its bow with the Biba
Bride collection.

Taking inspiration from the heritage of Biba (
/on/demandware.store/Sites-hof-Site/default/MTemplCont-Show?cid=BIBA), and
translated for today's modern bride, Biba Bride caters for the confident,
fashion-conscious woman.

Customers will only find this collection at House of Fraser. They can
browse the seven wedding dresses (
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online, along with the other seasonal collections from Biba. With an
abundance of style and romance, the limited edition collection features
different styles and a selection of cover-ups including luxurious feather,
marabou capes and glamorous faux fur stoles.

Biba Bride fans can choose from a long-sleeved winter dress to an
alternative and contemporary shorter summer dress for their special day at
any time of year. Keeping in line with the traditional bridal tones, the Biba
Bride dresses are subtle and sophisticated, using a palette of soft ivory,
buttermilk and blush tones.

The focus on embellishment gives the Biba Bride collection a vintage
feel, whilst silhouettes are feminine and fluid creating an understated sex
appeal.

The collection is a limited edition, exclusive to House of Fraser. There
are only 100 dresses made in each style, so every bride can be safe in the
knowledge that their Biba Bride dress is a limited piece of luxury for
themselves, and perhaps future generations, to enjoy.

Biba Bride dresses are timeless and are designed to be treasured and
cherished. Each dress is named in celebration of someone who embodies the
spirit of Biba and encapsulates the personality of each dress: 'LILY' (Allen)
- Ivory silk chiffon dress is a sheer detail panelled bodice and full skirted
with crystal embellishment. 'LILY' also comes in a modern, shorter version
for the warmer summer months. 'CHLOE' (Sevigny) - Sand silk chiffon is a one
shoulder cornelli embellished bodice with waterfall skirt detail for an
ultra-feminine look.

Brides-to-be who are in search for a classic and sophisticated look will
love the bell sleeve dress with plunge back and cornelli trim detailing,
aptly named 'ALEXA' (Chung) - Vintage ivory. 'ZOE' (Kravitz) - Vintage ivory
silk chiffon dress is an intricate and beautiful pearl embellished bodice
with chiffon strap detail. 'AMBER' (Le Bon) - Vintage ivory is a 'Deco'
embellished halter-neck dress with a glamorous plunge back and 'DAISY' (Lowe)
- Ivory chiffon is perfect for the girly bride. It's a romantic and dreamy
pleated bandeau dress with fan pearl embellishment detail for that extra
sparkle.

The latest collection of Biba fashion, Biba bridal and designer dresses
(www.houseoffraser.co.uk/women%27s+designer+dresses/301,default,sc.html)
is available to view online at houseoffraser.co.uk.

(Due to the length of these URLs, it may be necessary to copy and paste
the hyperlinks into your Internet browser's URL address field. Remove the
space if one exists.)

About House of Fraser:

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and
125,000 individual products.

    House of Fraser media contact:

    Rea Shahroudi

    Online Acquisition Manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)207-003-4096

www.houseoffraser.co.uk

House of Fraser media contact: Rea Shahroudi, Online Acquisition Manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)207-003-4096