Hutchison 3G and Telefónica O2 UK to Explore how Operators can Work With Mobile app Developers Effectively at Mobile Application Development Strategies Event

LONDON, June 30, 2011 -

With the total global mobile applications market forecast to
reach $25 billion in revenue by 2015 (Source: Mobile Marketer), it
is clear that mobile apps present a prime and lucrative opportunity
for stimulating revenue growth.  As such, mobile operators
need to learn how to leverage their wealth of customer data to
convince mobile app developers to work with them rather than
established app stores.

Kåre Carlsen, Content Manager for Hi3G Denmark, has indicated
that operators need to start to incorporating apps into their
corporate strategy in order to keep up with their
customers. At Mobile Application Development Strategies
(www.mobileapplicationevent.com) Kåre will present on this
topic and determine whether and how to choose a development partner
or a strategic partner. He will also look at the key success
factors and KPIs to use to measure your mobile application
strategy.

Mobile Application Development Strategies
(www.mobileapplicationevent.com) will bring together mobile
operators and app developers from across Europe and the Middle East
to discuss how to effectively market and distribute apps to reach
the widest possible audience. Attendees will also discuss how apps
can be used as a differentiator to attract and retain
customers.

Javier Lorente, Head of Customer User Interface, Telefónica
Europe said, ”An outstanding way to get up to speed with the
best ways to monetise your mobile applications.”

Mobile Application Development Strategies
(www.mobileapplicationevent.com) will hear from
thought-leaders in the field including:

• James Parton, Head of BlueVia, Marketing, Telefónica
  O₂UK
• Baran Yurdagul, Head of Mobile Applications & Store
  Product Development, Turkcell
• Raam Thakrar, Co-founder & CEO,
  Touchnote
• Christophe Francois, VP Mobile Multimedia & Orange
  Partner, Orange France Telecom
• Hakim Mendjeli, Senior Content Manager, Vodafone
  Group

The Mobile Application Development Strategies
(www.mobileapplicationevent.com/Event.aspx?id=532752)
download centre features complimentary mobile application articles,
podcasts and videos.

Mobile Application Development Strategies will be held
from 26th-29th September 2011 in London, United Kingdom - the
conference programme is available for download at
www.mobileapplicationevent.com/Event.aspx?id=532752

Notes to Editors:

Mobile Application Development Strategies
(www.mobileapplicationevent.com) will be held from 26th-29th
September 2011 in London, United Kingdom

For further information on Mobile Application Development
Strategies (www.mobileapplicationevent.com) contact on
+44(0)20-7368-9300 or email telecoms@iqpc.co.uk

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