IBC2011 Innovation Awards Spans the Globe with Remarkable Advances

By Ibc, PRNE
Tuesday, June 21, 2011

LONDON, June 22, 2011 -

- Unique awards
programme recognises the power of effective collaborations

The IBC Innovation Awards are unique in celebrating not just
technology but the application of that technology and the
collaborations that took place to create an outstanding
contribution to the broadcast and electronic media industry.

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Underlining the important place that the IBC Innovation Awards
now holds in the industry, the submissions for the 2011 awards were
stronger than ever, representing the very best in technology and
integration from around the world. It made for a challenging effort
for the judges, who drew up a shortlist which ranges from live
sports to prehistoric monsters in 3D, news production to innovative

The award goes to the end user of a new system, usually coming
online in 2011, which represents a real development partnership
between suppliers, integrators and broadcasters or production
companies. There are three categories: for the most innovative use
in technology in content creation, content management and content
delivery. There is a fourth award, in the gift of the judges, which
could be awarded to one of the shortlisted projects or it could be
given to another project which has caught their eye.

There are four finalists in content creation, each in a very
different field:

  • YouReporter, a citizen journalism initiative from RIA
    Novosti in Russia which is brave as well as innovative
  • Large-scale live production for MotoGP by Dorna Sports,
    handling many thousands of clips capturing the excitement of motor
    sport, using technology supplied by Grass Valley
  • CNBC 4D: Interactive motion tracking to allow CNBC
    presenters to interact with 3D graphics, using technology from
    Unreel, with Brainstorm and Motion Analysis
  • Post production on Flying Monsters 3D, bringing David
    and pterosaurs together thanks to SGO Mistika at On
    Sight with Atlantic Productions, Vision3 and Sky3D TV Channel

There are also four finalists in the content management

  • Globalising workflow at Rogers, linking journalists
    across Canada at Rogers Media, using Quantel technology to give
    everyone access to all content, wherever they are
  • ProSiebenSat.1 Produktion’s transition to an all-digital
    content management system
    , using the IBM Media Enterprise
    Framework with additional technology and integration from BFE and
    Vizrt, and bringing remarkable cost savings
  • Jupiter Tools, giving BBC journalists free access to
    content, metadata and editing tools wherever they are, using
    technology from BLStream, Quantel and Rhozet
  • Globally integrated news production at CNN, using
    technology from Adobe, Apple, IPV, Omneon, Sony, VizRT, JVC and
    Telestream to support thousands of users and 20,000 new assets a

For content delivery the three finalists are:

  • Digital End To End, to deliver its movies and television
    programming to hundreds of broadcasters, headends, cinemas and
    websites, drawing on technology from Accenture and AmberFin
  • Metroethernet, a high capacity, high reliability
    approach to city-wide IP file exchange for Brazilian broadcaster TV
    Globo, bringing together equipment from Cisco and Intelig
  • Single frequency networks for HD, using a unique
    cellular approach: transmission company DNA used technology and
    services from Plisch and TeamCast to get DVB-T2 on air quickly

“This really is an outstanding year for the IBC Innovation
Awards, with a very strong shortlist,” said Michael Lumley, chair
of the judging panel. “We have flying monsters and business
graphics, news production and transmission networks, motorbikes and
online delivery. Most important, all are the result of strong
partnerships to identify the real issues and create innovative,
practical and effective solutions.”

“The judges thought long and hard when creating this shortlist,
and will have a really tough job separating them. The tension at
the awards ceremony will be electric.”

The winners will be announced and the Awards presented at the
prestigious Awards Ceremony at IBC, on Sunday 11 September at 18:30
in the Auditorium at the RAI, Amsterdam.

About IBC

IBC is the leading global tradeshow for professionals
engaged in the creation, management and delivery of
broadcasting media and entertainment. The event’s unparalleled
exhibition and agenda setting conference encompass the very latest
developments in broadcasting, mobile TV, IPTV, digital signage and
R&D making it essential for everyone’s understanding of the
industry and its future.

IBC2011 Dates
Conference 8 - 13 September 2011
Exhibition 9 - 13 September 2011

Kelly Hyde, Marketing Manager, +44(0)207-832-4104, khyde at ibc.org, or Natalie Stedman, +44(0)207-832-4104, nstedman at ibc.org

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