Ixonos Showcases Visual Search Mobile Applications on Android Devices at Mobile World Congress 2011

By Ixonos, PRNE
Monday, February 14, 2011

HELSINKI, February 15, 2011 - Ixonos, a world leader in creating wireless technologies, software and
solutions for mobile devices and services, is showcasing visual search
enabled applications on Android devices at Mobile World Congress in Barcelona
on 14-17 February 2011.

Visual Search(TM), developed by Cortexica Vision Systems, is a computer
vision recognition platform which enables consumers to use their mobile
devices to search for information by using images taken by their camera of a
product or advertised image. The technology is based on principles derived
from research into the human visual cortex paired with advanced visual
recognition algorithms to determine and match with pictures in a database.

"Cortexica's Visual Search platform is far superior and more robust than
any similar application providing the potential for a viable interaction
between physical product and online content," explains Nigel Alexander, EMEA
Sales Director, at Ixonos.

Ixonos has worked with Cortexica to port the application to Android and
Symbian platforms. On top of the technology integration, Ixonos can provide
the 24/7 hosting platform for the image and information databases that the
application utilizes.

An example of a visual search enabled application is the price comparison
wine application, WINEfindr(TM). A person can take a picture of a wine
bottle; the image is processed and compared against the database. When it is
correctly identified, useful information about the wine is served back, along
with the opportunity to rate it and share it in social networks. "What makes
the application truly intelligent is that it can layer comparative pricing
and location data against the object's profile, and the application user can
get instant price comparisons and the nearest stores at which the wine can be
purchased," Nigel Alexander explains.

During Mobile World Congress, Ixonos is demonstrating the visual search
enabled price comparison wine application as well as a similar art
recognition application on Android and Symbian -based mobile phones at the
company's booth #1E19 located in Hall 1.


    - Ixonos' website: www.ixonos.com

    - Mobile World Congress: www.mobileworldcongress.com (Ixonos
      booth: Hall 1, #1E19)

    - Ixonos Online Press kit at MWC2011:

    - Cortexica's website: www.cortexica.com

Ixonos (www.ixonos.com) is an ICT services company creating innovative
solutions for mobility, social media and digital services. Together with our
customers we develop products and services which let people enjoy inspiring
digital experience, anyplace, anytime. Our client organizations benefit from
new business opportunities and new productivity. We have offices in Finland,
China, Denmark, Estonia, Germany, Great Britain, Slovakia and the U.S. Ixonos
Plc is listed on NASDAQ OMX Helsinki. The company's turnover in 2010 was 84.9
MEUR and operating profit 5.3 MEUR.

Ixonos: Nigel Alexander, EMEA Sales Director, +44-783-148-5081, nigel.alexander at ixonos.com, or Antti Aumo, Vice President, Global Solutions, +358-40-505-0477, antti.aumo at ixonos.com

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