InfoGin Introduces Content Overlay V3.0 Enabling Mobile Operators to Stay a Smart Pipe

By Infogin, PRNE
Monday, February 14, 2011

Part of InfoGin's Smart Pipe Package, Content Overlay V3.0 allows mobile operators to weave in portal content and advertising and offer subscribers a better browsing experience on smartphones, tablets and netbooks

BARCELONA, Spain, February 15, 2011 - Mobile World Conference 2011 — InfoGin (, a
global market leader of mobile browsing solutions that enable
carriers and publishers to provide the ultimate browsing experiences on any
mobile device, today announced Content Overlay V3.0 - an advanced, mobile
operator and publisher-oriented mobile browsing solution. Part of InfoGin's
Smart Pipe Package, Content Overlay V3.0 is a clientless, non-intrusive
browsing interface that allows mobile operators to weave in toolbars and
content from their portals during their subscribers' browsing session, while
offering a smart, efficient and rewarding user experience on any advanced
device like iPhone(R), Android(R)-powered smartphones tablets, netbooks and
laptops. InfoGin's Content Overlay V3.0 extends monetization capabilities to
carriers, while also delivering the ultimate mobile browsing experience to

"We are happy to be able to offer mobile operators and publishers - our
long-time partners - an innovative solution to their 'Smart Pipe'
challenges," says Eran Wyler, CEO and Founder of InfoGin. "Our new and very
much improved Content Overlay V3.0 offers them additional revenue streams
from premium services and advertising, enhances their subscribers' stickiness
while they browse and offers an unprecedented reduction in traffic load,"
added Wyler.

At a time when heavy-traffic-generating devices allow browsing in an
off-portal environment, InfoGin's Smart Pipe Package offers mobile carriers
and publishers a constant presence with their subscribers. On mobile phones,
Content Overlay V3.0 is displayed to users with a swipe of a finger in the
form of a toolbar on a transparent layer or as a floating toolbar at the
bottom of netbooks and laptops screens. Content Overlay V3.0 delivers
monetization opportunities and additional benefits to carriers and users,

    - User access to portal content from any off-portal site
    - Marketing campaigns and advertising
    - Operator-controlled content Alerts and notifications - communicate with
      the user while surfing by interfacing the operator's alerts engine
    - Multiple monetization options - operator storefront, application
      download, operator's search results
    - Latency reduction and traffic optimization (based on optimization
      package purchase)
    - Clientless solution

By using InfoGin's Content Overlay V3.0, mobile users enjoy the benefits
of an outstanding contextual browsing experience while improving their
efficiency in numerous everyday life situations.

Key Benefits to Mobile Users

    1. Content Adaptation: Deliver on missing browser capabilities, such as
    2. Keep a close eye on mobile communications expenses: Gain easy access
       to important information from the carrier, such as payments balance,
       new available packages and more.
    3. Personalized content: Access pre-configured services.
    4. Smart shopping: By clicking on pre-set, customized icons, users gain
       easy access to a realm of applications that allow them to enjoy a
       smart shopping experience: compare prices, receive discounts, coupons
       and advertising inserts.
    5. Enjoy and share content from the carrier's zone: Users enjoy any kind
       of rich content like entertainment or news from the mobile operator's
       zone and share it easily with friends through different available
       social networks, allowing for complete synergy between the Web and
       users' personalized applications.
    6. Pushed alerts and notifications from social networks and selected
       alerts: Keep up to speed with the latest content from the mobile
       carriers' portal, updates from friends through social networks or
       discount coupons.
    7. Smart content access and review: Use find-in-page, search and
       text-to-voice capabilities anytime, anywhere, while studying,
       travelling or driving.

The new InfoGin Smart Pipe Package mobile browsing solution is being
showcased at the Mobile World Congress, Barcelona, Spain, 14-17 February, at
the company's stand in Hall 1, 1G55 and at IMA's Stand, Hall 4, HS01. To set
a meeting, please contact us at or come by our booth.

About InfoGin

With more than 10 years of research and development, InfoGin is the
pioneer and market leader in telco-grade mobile browsing, enabling the
ultimate surfing experience on any mobile device. Carriers and content
providers use InfoGin solutions to regain subscribers' ownership, increase
value-added services revenues and control operational costs.

InfoGin's solutions span the facets of mobile browsing and include
intelligent, automatic content and functionality adaptation; clientless,
personalized overlay operator portals and toolbars; and traffic and data
optimization and acceleration. In addition, InfoGin professional content
authoring and development tools significantly reduce the costs of delivering
optimized mobile content to a wide variety of devices.

InfoGin was founded in April 2000 and began deploying to top-tier
carriers in 2002. The company has offices in the U.S. and Israel. For more
information, visit

InfoGin Media Contacts: Mona Popilian-Yona, Director of Marketing, InfoGin, mona.yona at, +972-52-625-2226; US Media Contacts: Cathy Caldeira, Metis Communications, infogin at, +1-617-236-0500; EU Media Contacts: Patrick Smith, JoshuaPR, patrick.smith at, +44(0)7734-600-553

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