John Cottrell Named ActionCOACH Most Improved Coach at 2011 EMEA Conference

John Cottrell achieves recognition for an outstanding performance

LAS VEGAS, February 8, 2011 - ActionCOACH, the world's number one business coaching firm, named John
Cottrell the ActionCOACH Most Improved Coach for 2010 at its EMEA Conference
Awards ceremony, which took place at the Skyline Sheraton in London, England.

ActionCOACH Founder and Chairman Brad Sugars presented the award to
Cottrell.

"John is a fine coach and person and he brings more than can be expected
to each of the clients he works with, as well as the rest of the team. It's
good to see him have a strong 2010 and I know it will lead to great things in
2011," Sugars said.

In many parts of the world, economic conditions in 2010 were not great,
but Cottrell was able to find ways to grow his business and help companies
throughout his community, despite the challenges he faced.

"As 2010 progressed, I felt like I was improving as a Business Coach. The
work I did with clients was strong and we saw a lot of progress and success.
This is an incredible honor and I hope to do even better in 2011," Cottrell
said.

ActionCOACH is the world's number one business coaching and executive
coaching firm, with more than 1,000 offices in 32 countries. To learn more
about ActionCOACH, go to actioncoach.com.

Michael Horvath, +1-702-795-3188, michaelhorvath at actioncoach.com