Stena Line Announces Ferry Travel Across North Sea Boosted 8.7% by new Superferries

By Stena Line, PRNE
Sunday, February 6, 2011

ANGLESEY, Wales, February 7, 2011 - Stena Line has reported its highest number of North Sea passengers for
three years in its figures for 2010.

For the first time since changing its Harwich to Hook of Holland
( operations to a
twice-daily service in 2007, the ferry giant carried over half a million
passengers in a year.

Stena Line ( is attributing part of the
8.7 per cent annual growth in North Sea passengers to reinvigorated interest
in ferry travel, fuelled both by the two new-build Superferry vessels it
launched on the route in May and October and by difficulties affecting the UK
aviation industry.

Growth during the final quarter of the year, which saw the launch of the
second of the two new Superferries, was particularly strong, with 10,000 more
passengers travelling than during the same period in 2009 (a 10.3 per cent

The ferry company reported an upsurge in all types of ticket sales, with
over 1,000 coaches (25.2 per cent more than the previous year) and 30,465
foot passengers (30 per cent annual growth) travelling from Harwich to the
Hook of Holland during the year.

In terms of number of bookings, the most successful segment was the rail
and sail ( sector -
Stena Line's "dutchflyer" product - which witnessed 35 per cent year-on-year
growth. The smallest growth was in number of cars carried, which grew by 0.6
per cent year-on-year.

The ferry industry as whole saw travel from the UK to the Continent
increase in 2010. However Stena Line's figure of nearly 9 per cent is above
the average, with the excitement surrounding the new vessels and the quality
of their onboard facilities having been a significant factor in this growth.

Lars Olsson, Stena general manager for travel on the
North Sea, said: "Having invested over GBP375m and three years' work in the
construction of our two new passenger-freight Superferries, which add 33 per
cent more passenger capacity to the route, it's very important to have
witnessed such considerable year-on-year growth in our North Sea passenger

"It's also the case that UK air travel was hit by various factors, from
snow to volcanic ash clouds. The passengers who unexpectedly experienced our
new vessels during these aviation-free periods assured us of their intention
to return and to spread the word about the free WiFi, Dux beds and a la carte
restaurants they discovered onboard."

About Stena Line

Stena Line is one of the world's largest ferry operators, with ferry
services serving Scotland, Sweden, Northern Ireland, Denmark, Norway,
England, Wales, Ireland, Germany, the Netherlands and Poland. Stena Line is a
major unit of Stena AB, itself a part of the Stena Sphere, a grouping of
Stena AB, Stena Metall AB and Stena Sessan AB. Stena Line also owns the
Swedish vessels of the otherwise German- and Danish-owned Scandlines.

    PR contact:
    Richard Rigby
    UK Head Office
    Stena Line Limited
    Stena House
    Station Approach
    LL65 1DQ

PR contact: Richard Rigby, UK Head Office, Stena Line Limited, Stena House, Station Approach, Holyhead, Anglesey, LL65 1DQ, +44(0)20-7902-2990

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