Keynoir Saves Londoners GBP1 Million

Savvy Londoners Opt to Enjoy Life at a Fraction of the Usual Price

LONDON, February 3, 2011 - Keynoir is delighted to announce that it has saved its members GBP1
million since launching ten months ago, having sourced more than 200 daily
offers. With savings of between 50%-85% off the listed price, users of the
Keynoir website can save serious money; buying a luxury weekend getaway
today, for example, will cost GBP295, instead of GBP604. "Typical Keynoir
buyers have saved more than GBP110 each with us so far", says founder Philip
Wilkinson, "our members tend to be savvy internet users, who like to stay
ahead of the curve and discover new things to do in and around London - we
just make sure they can do so more often, and not feel guilty about it".

Team Keynoir scour London in search of the hottest lifestyle experiences
and handpick only the best to present to their members. With such a strict
selection process, only desirable brands with first class service get the
seal of approval. Michelin-starred restaurants, boutique spas and indulgent
escapes are tested by the team before being featured on site; it's a tough
job, but someone's got to do it.

As the fresh-faced young start-up marks this milestone, it's hard to
believe that it was dreamed up one evening in a restaurant and the business
model scribbled onto a napkin. Wilkinson couldn't be feeling more positive
about the future of Keynoir; "We're thrilled with the response and loyalty
from our members. The savings are getting better every day, so this can only
mean great things for members".

Now with a 120,000 strong membership base, Keynoir promises to continue
to surprise and delight each morning by sending every subscriber a tailored
made email in the hope that this will brighten up the commute. As well as
providing members a means to spoil themselves without the guilt, the club
invites them to the thrill of discovering new places and experiences and to
remind them why their city is one of the best in the world.

Keynoir

Keynoir launched in London in March 2010 to bring handpicked offers to
Londoners. Daily email offerings range from fine dining and beauty treatments
to tailored made suits and exciting activities like kitesurfing. The variety
of experiences means that members can discover new places and enjoy life at a
fraction of the usual cost.

press@keynoir.com

Philip Wilkinson +44(0)207-183-6521