DSNR Media Group Co-CEO to Speak at Casual Connect Europe

By Dsnr Media Group, PRNE
Wednesday, February 2, 2011

Co-CEO Peles Will Discuss Innovative Solutions for Predicting Life Time Value-LTV in the Casual Gaming Market

RA'ANANA, Israel, February 3, 2011 - DSNR Media Group-DMG (www.dsnrmg.com/), the
result-based online and mobile advertising leader, is addressing the
interactive casual games market at Casual Connect Europe in Hamburg on
February 8-10, 2011.

Co-CEO and co-founder Tsafrir Peles will be participating in a
panel on Next Generation Platforms & Methods to Attract and Retain Players.
The session will be held on Day 3, February 10 at 16:00 (

Peles will focus on the LTV prediction challenge in
interactive advertising campaigns and the significant value it has for the
Casual Gaming industry. As the implementation of successful campaigns and ROI
is built slowly, advertisers need to know who the customers are, and how to
distinguish them from each other in order to achieve measurable, sustainable

The session will offer insights on the possible strategies for
creating an optimized campaign value chain in order to address this complex
challenge. Such a solution will include both LTV tracking and reporting
mechanisms, as well as a smart prediction engine that draws on pre-and
post-click and post-conversion data.

About DMG

DSNR Media Group (DMG) (dsnrmg.com/) is a result-based
interactive advertising company for online & mobile, relying on years of
in-depth proven experience. Offering unique optimization technology and
methodologies along with large scale media aggregation expertise, DMG
runs campaigns in over 25 languages, spanning a worldwide market
influence of over 25 billion impressions and 200 million unique users
per month.

For further information visit us: www.DsnrMG.com;

Connect with Us:

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    DSNR Media Group
    Ida Yoffe, Marketing Communications
    E: iday@DsnrMG.com
    T: +972-9-7626161, Ext. 6169

Contact: DSNR Media Group, Ida Yoffe, Marketing Communications, E: iday at DsnrMG.com, T: +972-9-7626161, Ext. 6169

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