Lavazza Unveils Exclusive New Recipes at the World’s Greatest Coffee Shop at Wimbledon

LONDON, June 17, 2011 -

Lavazza, Italy’s favourite coffee, has been selected to be the
official coffee of Wimbledon and predicts that it will serve
hundreds of thousands of coffeesto 500,000 tennis fans
during The Championships (20 June - 3 July 2011).

A total of over 200 coffee machines, including espresso,
hot chocolate and granita machines, grinders, mixers and cream
whippers will be used by over 600 staff. All staff will
either be professional Lavazza baristas themselves, or be trained
by Lavazza’s state-of-the-art barista trainers at The All England
Lawn Tennis Club.  

Giuseppe Lavazza, vice president, said, “We decided to become
partners with Wimbledon because Wimbledon’s values are so
consistent with Lavazza’s - amongst them heritage, tradition,
authenticity and an excellent experience. The Championships provide
the greatest opportunity to showcase the excellence of our core
product - espresso, as well as our innovative flair in the form of
exclusive new recipes and skill in training baristas to Lavazza’s
exacting standards.”

New and exclusive coffees

At Wimbledon 2011 Lavazza will present a complete 360° coffee
offering, spanning espresso based Italian classics, Lavazza’s hot
and cold specialties including Choco Cremespresso and Mokaccino
(hot), and Cremespresso and Espresso Granita (cold) all the way
through to two new, limited edition Wimbledon special recipes;
Lavazza Iced Latte and Lavazza Amaretto Espresso.

The Lavazza Iced Latte will be available at numerous
locations throughout Wimbledon, including The Baseline Café which
will showcase Lavazza’s full range. Available in a choice of three
flavours - vanilla, chocolate and strawberry (Lavazza’s own take on
the Wimbledon classic of strawberries and cream), a Lavazza Iced
Latte will be the ideal way to cool down when the tennis heats up.
Lavazza anticipates that it will sell thousands of Iced Lattes
during the two week period.  

To make your own Lavazza Iced Latte, you will need:

• Tall glass
• Ice
• Milk
• Single serving of Lavazza espresso
• Sugar to taste
• Blender
• Syrup (vanilla, chocolate or strawberry as desired)
• Straw

Method

1. Fill tall glass with ice
2. Top up with milk - three-quarters of the way up the glass
3. Add a single serving of espresso and a spoonful of sugar to
   taste
4. Pour contents of glass into a blender with three pumps of the
   appropriate syrup and blend
5. Once fully blended, pour back into tall glass and add the
   appropriate drizzle to serve. Drink through a straw

Tired in the queue?

Lavazza will also be treating tired queuers with mini
cappuccinos served from Lavazza’s iconic Airstream Café on the 24
and 25 June as part of the renowned Wimbledon queue. The ultimate
treat Lavazza is offering lucky queuers is 15 minutes in the
Lavazza Queue Lounge, a luxury space where winners of the in-queue
games (racquet-cup and tennis-croquet) will be able to enjoy a
Lavazza Cremespresso, Espresso Granita, Mokaccino or espresso in
air-conditioned comfort, whilst their spot in the queue is held for
them by a member of the Lavazza team.

For a full range of photographs of the Lavazza recipes and service points at Wimbledon or for an extended quote regarding Lavazza’s partnership with Wimbledon, please contact Ravi Pau at Lawson Dodd on +44(0)20-7535-1360 / ravi.pau at lawsondodd.co.uk.