Lyoness Child & Family Foundation Ambassador Christoph Strasser

GRAZ, Austria, June 14, 2011 -

- Racing for Charity at the World’s Most Extreme Cycling Race

- Cross reference: Picture is available via epa european pressphoto
agency and can be downloaded free of charge at:
www.presseportal.de/story.htx?firmaid=101544 -

The Race Across America (RAAM) is the hardest race of the world. From
June 15th - 25th 2011, only the world’s best and most extreme cyclists can
participate. 4,900 kilometres from the U.S. West Coast to the East Coast
through 14 states in 10 days, a route with 30,000 metres in height, up to 23
hours per day non-stop on the bike, one to two hours of sleep per day and
temperatures that may fluctuate from 45degreesC scorching heat in the desert
to 0degreesC in the Rocky Mountains - one can presume why this race is not
only the ultimate challenge, but also a life dream and myth among the extreme
professional athletes.

Christoph Strasser, Ultra Bike Marathon World Champion 2007 and 2010
dedicated himself wholeheartedly to top physical performance and now also to
the charity spirit. This time he races as the Lyoness Child & Family
Foundation ambassador. In line with the Foundation’s philosophy, such a race
can only be conquered with the help of a team; likewise projects to improve
the quality of life can only be implemented with the support of the
community.

Hence, many ways to follow and support Christian live at the race were
created. A live GPS transmission is available on the Foundation’s website at
www.lyonessfoundation.org, so one can be close to the action. With
Twitter, Facebook and YouTube one can experience the race with Christopher
Strasser, how he challenges his body’s limits and despite sleep deprivation
and overexertion he mobilizes the remaining energy he has.

Christoph Strasser

Born in Leoben, Steiermark in 1982, with 18 he was able to make a career
out of his mountain bike hobby. After having to compete on a four relay race
alone, he guided his sport career to unstoppable achievements. Two years
after his first participation in the RAAM, Strasser is in top form and
determined to achieve victory. This time, the race goes beyond its sport
side. Strengthened by hard training, several months of preparation, steely
determination and the support of an experienced team, Strasser strives for
victory at this year’s race. For more information about Christopher Strasser
go to www.christophstrasser.at and about the RAAM, go to
www.raceacrossamerica.org.

Lyoness Child & Family Foundation

Very much in line with the founding idea of Lyoness, to be strong in the
community, the Lyoness Child & Family Foundation was created in 2008 with the
slogan “Preserving life through education” to support national and
international educational projects. A percentage of each purchase made
through the Lyoness system goes automatically to this foundation. Each social
project has the ultimate goal of creating opportunities for children and
young people in impoverished countries around the world through educational
initiatives.

    Press contact:
    Silvia Weihs
    Lyoness Management GmbH
    Tel: +43-316-70-77-680
    E-Mail: silvia.weihs@lyoness.ag

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